Tuvel Communications Blog

April 29, 2010

Marketers: Do You "Like" Facebook's Open Graph?

With last week's pivotal announcement of Facebook's Open Graph, the "one graph to rule them all" as it’s been referred to rather humorously (and yet, at the same time quite ominously), the Interwebs have been all abuzz with talk of how this will affect the web as we know it. While the ubiquitous term "Web 2.0" refers to the next generation of the web - an increasingly social entity due to social media and networking sites like Twitter, YouTube, and of course Facebook - the question on many minds is how the web will evolve with the introduction of Open Graph and whether it will now become one big social network.

As an online marketer, however, I've been more interested in how Facebook's new set of Open Graph features can be used to extend the reach of a brand and its content. Gone is the ability to become a "fan" of something, whether it's a brand, product, or business. If you have a formerly-known-as-"fan page" (not sure what it's called now – just a "page"?), then your fans are now people who "like" you. Kind of reminds me of those little notes we used to pass to each other in school ("Do you like me? Check Yes or No").

Using the new set of social plugins provided by Facebook, "Like" and "Recommend" buttons can now be integrated into virtually any website - so if you're signed in to Facebook and you visit a website with these buttons perched next to its content, you can share that content with your Facebook friends with just a click.

On top of that, Facebook now also has widgets that display content your friends recommend and like on a website. For instance, when I visit CNN.com, I can see from the Facebook widget on the homepage the articles with which my friends have interacted in some way – recommended, liked, shared, and commented on.

Can you imagine the possibilities here? These widgets can be integrated into blogs, news sites, e-commerce sites, and online communities in so many different ways. While there has been a bit of a backlash in response to Open Graph regarding privacy concerns (aren't there always when it comes to Facebook?), I see this a positive boon for marketers and the social web as a whole.

Your turn: What are your thoughts on Facebook's Open Graph and its marketing possibilities?

Continue reading "Marketers: Do You "Like" Facebook's Open Graph?" »

Technorati Tags: Facebook Open Graph social media social media marketing content marketing

Posted by Kari Rippetoe at 04:46 PM | Permalink | Comments (0) | TrackBacks (0)

October 18, 2006

Social networking sites for business?

We do a fair amount of searching on behalf of business clients. Some of the tools we use include Findory, Find Articles, and many of the aggregiators like moreover and newsisfree.

It would be good though to find out what other, non-technology business folks think when it comes to specific sector or industry information. The broadcast services are good and we live on blog comments but something's missing...

I guess I'm talking about a social networking website for business. digg and del.icio.us are good but there's little interaction.

So, the question is-- if social networking sites are getting older, where are the business folk hanging out?

Technorati Tags:

Posted by Mitch at 06:39 PM | Permalink | Comments (0) | TrackBacks (0)