Tuvel Communications Blog: Shameless self promotion Archives

July 22, 2010

Vote for Tuvel Communications for Inbound Marketer of the Month!

Tuvel Communications is in the running for HubSpot's Inbound Marketer of the Month Contest - and we need your votes to win!

Starting today, you can vote for Tuvel and their work with client the National Association of Broadcasters' 2010 NAB Show.

Voting ends at noon on Tuesday, July 27th - so vote early and often! Vote for Tuvel Communications today and spread the word! In fact, here's a tweet to help you tell your followers on Twitter:

Vote for @TuvelComms for @HubSpot's Inbound Marketer of the Month! http://ht.ly/2euO1 Pls RT! #imu #sm

Technorati Tags: Tuvel Communications social media inbound marketing HubSpot

Posted by Kari Rippetoe at 01:10 PM | Permalink | Comments (0) | TrackBacks (0)

July 16, 2010

What We're Reading, July 16th

Happy Friday! It's been a busy and exciting week here at Tuvel - wrapping up projects, kicking off new campaigns, seeing great results from current ones. It's always so exciting to see the fruits of our labor! Tuvel was also featured in two articles this week - from Convene Magazine and the Omnipress Blog - which are part of our weekly recommended reading list today (but don't just read them because we're featured - they are truly interesting and insightful reads)!

Online Event Communities...A Social Media Marketing Opportunity for Exhibitors and Sponsors from The Conference Handouts (Omnipress Blog)
Will location-based applications like Foursquare find a place in the meetings industry? from Convene Magazine
6 Social Media Metrics You Should Be Tracking from Mike Brown for Social Media Today
The Boston Globe Takes Readers on Mobile Scavenger Huntfrom Mashable

Finally, we leave you this week with a fond farewell...from Old Spice Guy:

Continue reading "What We're Reading, July 16th" »

Technorati Tags: social media metrics event marketing community building Foursquare Old Spice Guy

Posted by Kari Rippetoe at 09:17 AM | Permalink | Comments (0) | TrackBacks (0)

May 19, 2010

HOW TO: Use Foursquare for a Conference (or an Exhibit Booth)

Tuvel Communications is the online PR firm for the NAB Show, and in addition to being the "voice" behind the show's social media outposts (Twitter, Facebook pages, LinkedIn group), we also devised and implemented creative pre-show and on-site social media promotions to engage attendees, drive registrations and generate excitement.

This year Foursquare became a major player in the social media game, and although we did not implement a full-scale location-based program, we did monitor how people were using Foursquare at the show, plus we came up with a last minute on-site contest that utilized the geo-location social network. What we learned was quite interesting and makes all of us here at Tuvel very excited about the possibilities Foursquare presents for the event marketing and conference business(s).

What did we do?

We created a Foursquare page for the NAB Show using the address of the Las Vegas Convention Center, where it takes place every year. Here's how to do this:

Log in to Foursquare, or create an account if you don’t have one already. If you don’t have a smartphone, that’s OK – you can still create an account without it.

Set your location to the city where the event is taking place.

Click on Add Things at the top of the page.

Click on Add a New Venue.

We came up with a last-minute contest to drive traffic to a particular session (namely, a session called "In Conversation With: Stan Lee", moderated by comedian and G4 Channel personality Chris Hardwick). We wanted attendees to check in to the session for a chance to win a copy of "The Amazing Spider-Man" comic book, autographed by creator Stan Lee himself. So, we created a Foursquare page by following the steps above and including all the pertinent details for the session (session name, event name, room number) in the Name field. We then promoted the contest the morning of the session via Twitter, Facebook and a post on the official NAB Show Blog.

Foursquare Page - NAB Show Stan Lee Session

What did we learn?

I mentioned earlier that throughout the show, we were monitoring how attendees were using Foursquare on-site. We found that in addition to people checking in through the show page we created, others were creating their own NAB Show pages on Foursquare and checking in through those. We also found that some exhibitors had created Foursquare pages for their own booths, using the same method outlined above (they used their company names and booth numbers in the Name fields).

I recently talked about our use of Foursquare in a discussion on the Engage 365 Community, and a great comment was made by John Barber that "the more event Foursquare pages that are added by your method, the longer becomes the flat list of places that all come up at the venue's main geo-location." This is a great point, and I would certainly not say our implementation method was in any way foolproof. This, however, is more attributable to the limits of the tool itself. When it comes to Foursquare's use at conferences, it's definitely not ready for prime time (although I hope to see that change soon).

As for our Stan Lee session contest, we garnered a grand total of 15 check-ins. Considering that it was a last-minute guerilla marketing tactic with literally a morning's worth of marketing to promote it and where we were basically experimenting with Foursquare's use at an individual conference session, I would say it worked pretty well.

Have you ever seen Foursquare used (or used it yourself) for event marketing? What were the results and how did you gauge them?

Continue reading "HOW TO: Use Foursquare for a Conference (or an Exhibit Booth)" »

Technorati Tags: Foursquare social media NAB Show geo-location location-based social networks event marketing

Posted by Kari Rippetoe at 09:30 AM | Permalink | Comments (0) | TrackBacks (0)

May 18, 2010

ANNOUNCING: Tuvel Communications on Twitter!

Tuvel Communications on Twitter

Just a quick announcement: Tuvel Communications is now on Twitter! Follow @TuvelComms for tweets (and retweets) on social media and online communications strategy for businesses, associations, non-profits and events, from Managing Director Mitch Arnowitz (@mitcharno) and Social Media & Community Outreach Manager Kari Rippetoe (@KariRippetoe).

Have questions about any of the above-mentioned topics or just want to start a conversation? Tweet us up - we're happy to chat and help out!

Technorati Tags: Twitter Tuvel Communications social media

Posted by Kari Rippetoe at 09:27 AM | Permalink | Comments (0) | TrackBacks (0)

May 27, 2009

Tuvel Communications Provides an Edge in Communicating with Government IT

Tuvel Communications Provides an Edge in Communicating with Government IT, Homeland Security and Law Enforcement Communities

Homeland security and law enforcement professionals have an exciting new resource for building community among colleagues and increasing involvement in one of their leading annual events, thanks to the technical expertise of a Washington, DC-area communications firm that specializes in social media and networking.

Washington, DC (PRWEB) May 26, 2009 -- Homeland security and law enforcement professionals have an exciting new resource for building community among colleagues and increasing involvement in one of their leading annual events, thanks to the technical expertise of Tuvel Communications, a Washington, DC-area communications firm that specializes in social media and networking.

Read the rest of the Press Release here or here:

Tuvel is helping the 1105 Government Information Group, which manages the Federal Office Systems Exposition (FOSE) and GovSec/U.S. Law, create excitement and drive traffic to their 2009 Conference and Expo. To achieve this goal, Tuvel is using popular social networking tools such as Facebook, Twitter and LinkedIn, while building relationships among colleagues that are expected to last long beyond the event. They also are connecting with bloggers and web forum owners, and other online publishers, to spread the word about the 2009 Expo throughout the homeland security and local law enforcement communities.

Hundreds of new and former show go-ers are heeding the call by joining FOSE and GovSec/U.S. Law online communities. Once there, attendees are sharing information and the excitement that this year's show brings to Washington, DC.

"The response of the FOSE and GovSec/U.S. Law communities to these social-networking activities is continued proof of a new communications paradigm and a shifting landscape," said Mitch Arnowitz, managing director of Tuvel Communications. "People no longer wish to receive broadcast one-way messages; savvy organizations engage customers and prospects while building relationships. FOSE and GovSec/U.S. Law are such savvy organizations."

"Because of the social media programs that Tuvel Communications implemented for FOSE, GovSec and U.S. Law, we were able to report an increased level of participation and attendance for our annual trade shows," said Carmel McDonagh, vice president, 1105 Media Inc. "Through the continued use of social media, we will maintain and grow our show audiences beyond the physical events. We aspire to keep our audiences informed and aware of ongoing activities on a year-round basis, to include soliciting feedback as we develop content for the coming events. As the government moves toward transparency and openness initiatives, we are mirroring this strategy in the way we communicate with our attendee community, and we have now created the right framework to achieve this goal."

Tuvel is helping FOSE and GovSec/U.S. Law locate and communicate with government information technology (IT), homeland security and law enforcement professionals, and motivate them to pass its message along to potential show attendees. The campaign includes crafting compelling messages that engage civilian and military professionals involved with government IT. "We use a soft-sell approach that both educates and promotes the communities that FOSE and GovSec/U.S. Law want to reach," said Arnowitz. "This social media program reaches potential attendees directly, when they are most open to hearing about the 2009 Expo and have the most opportunity to discuss the show among colleagues."

As with other clients, Tuvel is developing and leveraging relationships for FOSE and GovSec/U.S. Law through a social media outreach campaign that uses Tuvel's proven formula for success to find potential supporters of and participants in client organizations or events to whom people in the field listen.

This campaign has an added attraction for Tuvel. "Security and safety remain a major concern for all of us," said Arnowitz. "It feels good to help the professionals who are dedicated to our safety do their jobs more effectively."

The Tuvel methodology defines social marketing channels that potential audiences frequent; locates appropriate groups and influencers within each marketing channel and audience; and validates contacts through traffic, content, readership, online reputation and traditional media coverage. "Our company motto is 'Engaging Your Customers in Unconventional Ways,' and making the best use of today's technology--such as social media--is one of the most effective approaches we know of doing so," said Arnowitz.

Continue reading "Tuvel Communications Provides an Edge in Communicating with Government IT" »

Technorati Tags:

Posted by Mitch at 06:30 PM | Permalink | Comments (0) | TrackBacks (0)

March 18, 2009

Tuvel Communications Takes NAB Show into Social Media to Build New Audiences

A Washington, DC-area communications firm that specializes in social media and networking is helping the National Association of Broadcasters (NAB) develop new ways of building community and participation in its annual convention, the NAB Show. Using Tuvel Communication's technical know-how, the NAB is reaching out to members of the post-production and game developer communities to increase attendance at its 2009 NAB Show, to be held April 18-23, 2009, in Las Vegas.

You can read the rest of the press release here.

Technorati Tags:

Posted by Mitch at 10:15 AM | Permalink | Comments (0) | TrackBacks (0)

August 11, 2008

Mitch Arnowitz’s Tuvel Partners With Strategic Communications Group

============================================
POTOMAC TECH WIRE -- Aug. 11, 2008
============================================
Sponsored By: mindSHIFT Technologies - Get an IT Cost Analysis
http://www.mindSHIFT.com/ITcosts_PTW

o Reston-Based Clarabridge Lands $12 Million in Third Round
o Report: Verizon Reaches Deal to Bring FIOS to DC
o Google: $1 Billion AOL Investment "May Be Impaired"
o Barack Obama to Announce VP Candidate Via Email, Text Message
o Chesapeake-Based Harris Connect to be Acquired by The Wicks Group
o Mitch Arnowitz’s Tuvel Partners With Strategic Communications Group
o ServRight Moves to New "Green" Headquarters in Alexandria
> Reel in Lower IT Costs: Get an IT Cost Analysis
o Briefly Noted: Interactive Advertising Bureau, Smiths Detection, MobileAccess, Parature
_____________________________________________

_____________________________________________

o Mitch Arnowitz’s Tuvel Partners With Strategic Communications Group

Silver Spring, Md. -- Silver Spring-based public relations agency Strategic Communications Group, said that it has partnered with Rockville-based online communications firm Tuvel Communications, a company run by online marketing pioneer Mitch Arnowitz. Under the deal, the companies will offer lead generation, sales cycle marketing and social media programs to technology, software, telecommunications, security and healthcare clients. “They (Strategic Communications Group) understand the paradigm shift that’s taking place in the communications industry,” said Arnowitz, who was part of the founding team of the Morino Institute’s Netpreneur Program. Last month, Strategic Communications Group announced a similar partnership with web marketing firm Market Wise.
http://gotostrategic.com/site/index.php/site/news_single/strategic_and_tuvel_ink_partnership/
http://www.tuvel.com/
_____________________________________________

Continue reading "Mitch Arnowitz’s Tuvel Partners With Strategic Communications Group" »

Technorati Tags:

Posted by Mitch at 05:19 PM | Permalink | Comments (0) | TrackBacks (0)