Mitch Arnowitz

July 04, 2006

Social Dynamics

My friend, Doug Klayman, is in the WaPo business/tech section. His company, Social Dynamics is a social dynamics company.

Here's what Doug says about his company:

Social Dynamics is a comprehensive evaluation, performance measurement, social research and training firm. We specialize in program evaluation, behavioral and social research services. Click on one of the links to learn more.

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November 28, 2005

Non profits and influence (con't)

We're still knee deep in research for a non-profit client... I'm using these posts to sort of document pointers (if not the process). I've broken our issue based research up into the following buckets:

News, Press Release Sites- Topix for news, tagging press releases through news search engines. For PR Newswire, try searching like this: ["keyword here"] source:pr_newswire__press_release_ . I believe that I picked this tip up from ResearchBuzz.

RSS Directories- like NewsIsFree.
Blog Directories
[tagging] services like Furl.

We're also trying some other things like Talk Digger to track conversations. I also stumbled across Board Reader, a good way to track message board conversations.

As always, we discovered that the more you refine searches, the better the results will be!

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November 21, 2005

Non profits and influence

While doing research for a non-profit client we found this interesting short read by Chris Wolz, over at Forum One. Chris compares the online presence of 2 public policy organizations. He uses metrics and tools like Alexa and Google to track online exposure. Chris is smart enough to also track how well known (at least online) key contacts in the organizations are. He also measures and uses website content as a metric.

Before I forget, I thought that I'd list a few of the tools we're using to track an organization's influence on the conversation and an issue:

Flickr- includes interesting, homegrown pictures from volunteers.
Wikipedia- has an overview by an influencer. Tracking this 'thought leader' has led to additional sightings.
del.icio.us- this seems to work well if the topic (or issue) has broad appeal.
Blogpulse, IceRocket, and other usual suspects & blooging serivces.
Kebberfegg -- Keyword Based RSS Feed Generator that makes RSS (and especiallyOPML) easy- this is part of ResearchBuzz!

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