A client called today, asking about podcasts. The questions were more about marketing so we talked about sponsorships and adding podcasts to websites-- to spread the word and become more of an industry resource.
A few months ago, I posted about a PR agency brownbag we did with one of the topics being podcasting. A podcast is a program recorded into MP3 file that is posted online. You can listen to it online or download and take it with you on a handheld device like an iPod (hence, the name Podcast).
You can find a more complete list of business podcasts here.
And, of course, what good would podcasts be without a blog to go along with?
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Gervais Podcast Breaks World Download Record
London -- Ricky Gervais and his team have been awarded the
Guinness World Record for creating the world's most-downloaded
podcast. The podcasts, which consist of random discussions
between Gervais and his friends Karl Pilkington and Stephen
Merchant, are downloaded an average of 261,670 times per episode,
Guinness said. Gervais said Pilkington and Merchant initially wanted
to charge a pound for each podcast, but that he refused. "We've had
nearly 3 million downloads so far," he said. "It's difficult doing a show
with two people who won't talk to me now."
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Several bloggers have linked to this story already but The Trend Junkie has gone from Baltimore to California to help produce The Walt Disney Company's 1st podcasts for it's 50th anniversary celebration!
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