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      <title>Tuvel Communications Blog</title>
      <link>http://www.mitcharnowitz.com/</link>
      <description></description>
      <language>en</language>
      <copyright>Copyright 2011</copyright>
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            <item>
         <title>7 Ways to Build Community (and Interest) with Twitter Chats</title>
         <description><![CDATA[<p><img alt="laptop_skins_bird_on_a_wire.jpg" src="http://www.mitcharnowitz.com/laptop_skins_bird_on_a_wire.jpg" width="250" height="200" /></p>

<p>Online chats have really evolved since the days when AOL was king. In this day and age of social media where our online conversations have been condensed down to bite-sized nuggets of 140 characters or less, chatting has moved from the IM chatrooms to Twitter. A natural progression, since Twitter is already being used by millions of people to converse with each other daily.</p>]]></description>
         <link>http://www.mitcharnowitz.com/2011/05/7_ways_to_build_community_and_interest_with_twitter_chats.htm</link>
         <guid>http://www.mitcharnowitz.com/2011/05/7_ways_to_build_community_and_interest_with_twitter_chats.htm</guid>
         <category>Social Media</category>
         <pubDate>Wed, 04 May 2011 10:16:00 -0500</pubDate>
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         <title>10 Tips for Successful Social Media Contests &amp; Promotions</title>
         <description><![CDATA[<p>Contests and promotions through social media outposts like Twitter and Facebook are a great way to generate excitement and engage and involve your fans, friends and followers. It's a key way to get people interacting with your brand, product, event or organization in a meaningful way while helping you to identify your most enthusiastic advocates. </p>

<p><img alt="social-trophies.jpg" src="http://www.mitcharnowitz.com/social-trophies.jpg" width="260" height="190" /></p>

<p>Through our work with a variety of clients at Tuvel Communications, we've created and executed several successful social media contests & promotions. You can see some examples of our work, <a href="http://codebetter.com/2011/03/21/visual-studio-live-las-vegas-giveaway/">here</a>, <a href="http://blog.nabshow.com/2011/03/02/who-wants-to-be-an-nabillionaire-the-blog-edition/">here</a> and<a href="http://www.google.com/search?hl=en&tbo=1&tbs=mbl:1&esrch=RTReplay&q=obama#sclient=psy&hl=en&tbo=1&esrch=RTReplay&tbs=mbl:1&source=hp&q=Retweet+and+plant+a+twee!+Please+RT-each+tweet+will+help+%23GOVgreen+plant+1+tree.+More+info%3A+http%3A%2F%2Fow.ly%2F34kxs&aq=&aqi=&aql=&oq=Retweet+and+plant+a+twee!+Please+RT-each+tweet+will+help+%23GOVgreen+plant+1+tree.+More+info:+http%3A%2F%2Fow.ly%2F34kxs&pbx=1&bav=on.2,or.r_gc.r_pw.&fp=928c91f7c5531dc6"> here</a>. </p>

<p>Along the way, we've been able to refine our efforts to maximize results while creating excitement and having fun! By sharing some of our tips, we hope that we can save you time while driving the results that you want. With this in mind, we've created our Top 10 list of ways to ensure that your social media contests & promotions are successful:</p>]]></description>
         <link>http://www.mitcharnowitz.com/2011/04/10_tips_for_successful_social_media_contests_promotions.htm</link>
         <guid>http://www.mitcharnowitz.com/2011/04/10_tips_for_successful_social_media_contests_promotions.htm</guid>
         <category></category>
         <pubDate>Wed, 20 Apr 2011 08:32:00 -0500</pubDate>
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            <item>
         <title>What We&apos;re Reading, April Fool&apos;s Edition</title>
         <description><![CDATA[<p>With April Fool's Day comes the myriad of jokes from the social mediasphere - some that were pretty good "gotchas" and others that I could tell were #aprilfools fodder a mile away. For today's edition of What We're Reading, I thought I'd share a few of those that tickled our funny bone:</p>]]></description>
         <link>http://www.mitcharnowitz.com/2011/04/what_were_reading_april_fools_edition.htm</link>
         <guid>http://www.mitcharnowitz.com/2011/04/what_were_reading_april_fools_edition.htm</guid>
         <category></category>
         <pubDate>Fri, 01 Apr 2011 19:34:00 -0500</pubDate>
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         <title>Using Quora for Personal and Business Benefit</title>
         <description><![CDATA[<p><img alt="quora_logo.png" src="http://www.mitcharnowitz.com/quora_logo.png" width="200" height="200" /></p>

<p><a href="http://www.quora.com/Kari-Rippetoe">I joined Quora</a> and have been using it for a couple of months, after seeing all the buzz about it on Twitter in recent months (and since it's my job to know about these things). Now, you might be thinking "ANOTHER social network? How am I going to keep track of this? And what use could this possibly be to me?" I don’t blame you for thinking this, because I thought the same thing at first. It seems like there's a new social networking site every week, with claims from all over the social mediasphere about how it's "the next big thing in social media." It can get a bit tiresome, ya know?</p>

<p>Now that I’ve had the opportunity to evaluate Quora, I want to give you my initial thoughts, as well as provide a few opportunities and uses for Quora for businesses.<br />
</p>]]></description>
         <link>http://www.mitcharnowitz.com/2011/02/using_quora_for_personal_and_business_benefit.htm</link>
         <guid>http://www.mitcharnowitz.com/2011/02/using_quora_for_personal_and_business_benefit.htm</guid>
         <category>Social Media</category>
         <pubDate>Thu, 10 Feb 2011 11:30:00 -0500</pubDate>
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         <title>Using LinkedIn for Events: Join the #Engage365 Chat on Friday, 1/28</title>
         <description><![CDATA[<p>Back in October, we moderated a chat for Engage 365 on how event professionals could utilize new Twitter features and Facebook groups for event promotion and community-building (you can <a href="http://wthashtag.com/transcript.php?page_id=7300&start_date=2010-10-14&end_date=2010-10-15&export_type=HTML">read the archived chat here</a>). Ever since then, I've wanted to have a similar discussion with social media and online community rock stars in the events industry about LinkedIn. We've seen huge improvements to their platform recently, so why not talk about using those improvements to our benefit?</p>]]></description>
         <link>http://www.mitcharnowitz.com/2011/01/using_linkedin_for_events_join.htm</link>
         <guid>http://www.mitcharnowitz.com/2011/01/using_linkedin_for_events_join.htm</guid>
         <category>Social Media</category>
         <pubDate>Wed, 26 Jan 2011 12:50:00 -0500</pubDate>
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         <title>We&apos;re Looking for Social Media Rock Stars!</title>
         <description><![CDATA[<p><img alt="2336496555_180d61cec7_m.jpg" src="http://www.mitcharnowitz.com/2336496555_180d61cec7_m.jpg" width="190" height="240" /><br />
<em>Photo credit: <a href="http://www.flickr.com/photos/rizzato/">rizzato</a></em></p>

<p>2011 is shaping up to be a busy year here at Tuvel Communications, and we need the help of some social media and digital communications rock stars! Interested in working with us? Here's what we're looking for:</p>]]></description>
         <link>http://www.mitcharnowitz.com/2011/01/were_looking_for_social_media_rock_stars.htm</link>
         <guid>http://www.mitcharnowitz.com/2011/01/were_looking_for_social_media_rock_stars.htm</guid>
         <category>Social Media</category>
         <pubDate>Thu, 13 Jan 2011 12:23:00 -0500</pubDate>
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         <title>Building the Bridge Between Outreach and Social Media Communities (Infographic)</title>
         <description><![CDATA[<p>2011 is shaping up to be an exciting and productive year for Tuvel, and this is something I created as part of some big plans we have in the works.</p>]]></description>
         <link>http://www.mitcharnowitz.com/2011/01/building_a_bridge_between_outreach__and_social_media_communities_infographic.htm</link>
         <guid>http://www.mitcharnowitz.com/2011/01/building_a_bridge_between_outreach__and_social_media_communities_infographic.htm</guid>
         <category>Social Media</category>
         <pubDate>Tue, 11 Jan 2011 16:01:06 -0500</pubDate>
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            <item>
         <title>15 Things We’ve Learned About Social Media Marketing in 2010</title>
         <description><![CDATA[<p><img alt="5239887220_b705526fe1.jpg" src="http://www.mitcharnowitz.com/5239887220_b705526fe1.jpg" width="332" height="500" /><br />
<em>Photo Credit: <a href="http://www.flickr.com/photos/proteinbiochemist/5239887220/">proteinbiochemist</a> </em></p>

<p>Can you believe another year is almost over and a new one nearly upon us? Time really does go by fast when you're having fun – meeting new people, building new (and valuable) relationships, and learning new things!</p>

<p>We've learned so much in 2010, and we've tried to impart some of our knowledge to you. So, rather than the usual "predictions for 2011" post that seems to proliferate this time of year, here's a quick review of what we here at Tuvel learned in social media marketing in 2010.</p>]]></description>
         <link>http://www.mitcharnowitz.com/2010/12/15_things_weve_learned_about_s.htm</link>
         <guid>http://www.mitcharnowitz.com/2010/12/15_things_weve_learned_about_s.htm</guid>
         <category>Social Media</category>
         <pubDate>Fri, 31 Dec 2010 09:40:00 -0500</pubDate>
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         <title>Doing More with Less: Digital Communications for Business Development</title>
         <description><![CDATA[<p>Last week, I attended and spoke at the <a href="http://www.facebook.com/pages/British-Consulate-General-New-York/118372374844407?v=box_3">British Consulate's</a> IPA Forum in New York City. Participants were <a href="http://www.siteselection.com/directories/">economic development agency</a> representatives from European countries. These folks are charged with creating business and jobs in their resspective countries - business that is generated by US-based companies.</p>

<p>The theme of the morning was <em>doing more with less</em> in a global recession. In my presentation entitled<em> The New Biz Dev</em>, I spoke about leveraging the digital environment for business development purposes. My remarks focused on tips, tools and low-cost ideas for utilizing digital communications (including social networking). </p>]]></description>
         <link>http://www.mitcharnowitz.com/2010/12/doing_more_with_less_digital_communications_for_business_development.htm</link>
         <guid>http://www.mitcharnowitz.com/2010/12/doing_more_with_less_digital_communications_for_business_development.htm</guid>
         <category>Business development</category>
         <pubDate>Tue, 21 Dec 2010 11:30:00 -0500</pubDate>
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         <title>What We&apos;re Reading, November 19th</title>
         <description><![CDATA[<p>It's been a few months since our last edition of "What We're Reading", and we thought it was high time to bring it back - especially with all the fantastic posts we've been reading and resources we've found about social media, blogger outreach and online marketing. Here are a sampling of what we've discovered, all wrapped up in a handy post for your Friday reading enjoyment:</p>]]></description>
         <link>http://www.mitcharnowitz.com/2010/11/what_were_reading_november_19th.htm</link>
         <guid>http://www.mitcharnowitz.com/2010/11/what_were_reading_november_19th.htm</guid>
         <category>Links</category>
         <pubDate>Fri, 19 Nov 2010 09:07:00 -0500</pubDate>
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         <title>How to Create On-Site Event Buzz Through Social Media</title>
         <description><![CDATA[<p><img alt="24065_383769188220_195269533220_3691573_7739215_n.jpg" src="http://www.mitcharnowitz.com/24065_383769188220_195269533220_3691573_7739215_n.jpg" width="500" height="375" /></p>

<p>We've created, launched and managed social media campaigns and presences for a variety of events, and that includes on-site social media engagement. We definitely have a number of tried-and-true tactics for creating buzz and interest during an event through social media, and I'd like to share some of those with you here.</p>]]></description>
         <link>http://www.mitcharnowitz.com/2010/11/how_to_create_on-site_event_buzz_through_social_media.htm</link>
         <guid>http://www.mitcharnowitz.com/2010/11/how_to_create_on-site_event_buzz_through_social_media.htm</guid>
         <category>Events</category>
         <pubDate>Tue, 16 Nov 2010 16:27:00 -0500</pubDate>
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         <title>5 Reasons Your Social Media Marketing Efforts Will Fail</title>
         <description><![CDATA[<p>When it comes to community-building through social media outposts, I've seen some awesome examples of how it should be done. I've also seen some awesomely dismal campaigns that made me wonder why they were ever conceived. They could learn a lot from Yoda.</p>]]></description>
         <link>http://www.mitcharnowitz.com/2010/11/5_reasons_your_social_media_marketing_efforts_will_fail.htm</link>
         <guid>http://www.mitcharnowitz.com/2010/11/5_reasons_your_social_media_marketing_efforts_will_fail.htm</guid>
         <category>Social Media</category>
         <pubDate>Wed, 03 Nov 2010 11:32:07 -0500</pubDate>
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         <title>Utilizing New Twitter and Facebook Features for Events: Join the #Engage365 Chat on Friday, 10/15!</title>
         <description><![CDATA[<p>I'm sure you've been seeing lots of tweets, blog posts and articles about the new features on Facebook (such as Groups) and the "New Twitter" (which kind of makes me think of “New Coke”, but let’s hope it doesn’t go down the same way). But how can all of these new features help event marketers engage attendees, build event communities and generate awareness and buzz?</p>]]></description>
         <link>http://www.mitcharnowitz.com/2010/10/utilizing_new_twitter_and_facebook_features_for_events.htm</link>
         <guid>http://www.mitcharnowitz.com/2010/10/utilizing_new_twitter_and_facebook_features_for_events.htm</guid>
         <category>Social Media</category>
         <pubDate>Wed, 13 Oct 2010 13:06:00 -0500</pubDate>
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         <title>Do Virtual and Hybrid Events Cannibalize F2F Events?</title>
         <description><![CDATA[<p>I recently had the pleasure of attending <a href="http://www.intefy.com/eventcamptc">EventCamp Twin Cities</a> - without leaving my office. How? I attended the virtual event, held in tandem with the live, face-to-face (F2F) event in the Twin Cities. I was extremely impressed by the entire event and particularly the virtual side. Thanks to technology partners like <a href="http://intefy.com">Intefy</a> and <a href="http://www.sonicfoundry.com/">Sonic Foundry</a>, as well as awesome organizers like <a href="http://interactivemeetingtechnology.com/">Samuel J. Smith of Interactive Meeting Technology</a>, <a href="http://twitter.com/rayhansen">Ray Hansen</a> of Appevision and EventCamp Twin Cities virtual host <a href="http://twitter.com/emiliebarta">Emilie Barta</a>, my experience as a virtual attendee was as if I were right there in the room, participating with everyone else. I came away from EventCamp Twin Cities filled with excitement to attend (in person) the upcoming <a href="http://eventcampeastcoast.com/">EventCamp East Coast</a> in Philadelphia.</p>

<p>I even tweeted during the event about my excitement...<br />
</p>]]></description>
         <link>http://www.mitcharnowitz.com/2010/09/do_virtual_and_hybrid_events_c.htm</link>
         <guid>http://www.mitcharnowitz.com/2010/09/do_virtual_and_hybrid_events_c.htm</guid>
         <category>Events</category>
         <pubDate>Tue, 21 Sep 2010 13:26:44 -0500</pubDate>
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         <title>10 Pitfalls to Avoid in Social Media Marketing</title>
         <description><![CDATA[<p><img alt="pitfall" src="http://www.mitcharnowitz.com/pitfall.png" width="300" height="189" /></p>

<p><a href="http://www.tuvel.com">Tuvel Communication's</a> Managing Director Mitch Arnowitz recently contributed a guest post at Social Media Today entitled <a href="http://www.socialmediatoday.com/mitcharnowitz/170379/10-pitfalls-avoid-social-media-marketing"><strong>"10 Pitfalls to Avoid in Social Media Marketing."</strong></a> It ended up getting quite a good reaction, including some comments about one of the points made - assigning social media marketing to interns.</p>

<p><strong><a href="http://www.socialmediatoday.com/mitcharnowitz/170379/10-pitfalls-avoid-social-media-marketing">Read the article over at Social Media Today</a> (check out the comments as well) and let us know your opinion!</strong><br />
<br /><br />
<br /></p>]]></description>
         <link>http://www.mitcharnowitz.com/2010/09/10_pitfalls_to_avoid_in_social.htm</link>
         <guid>http://www.mitcharnowitz.com/2010/09/10_pitfalls_to_avoid_in_social.htm</guid>
         <category>Social Media</category>
         <pubDate>Wed, 01 Sep 2010 10:36:00 -0500</pubDate>
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