Mitch Arnowitz: E-mail marketing Archives

August 11, 2008

Do you know anyone: HTML Email Marketing needed

We're looking for an experienced individual to help run email marketing campaigns. Responsibilities include creating and distributing HTML email newsletters, e-vites and customer relationship programs. This person should also be able to manage subscriber lists. All work is done with ASPs. They must have experience working with email service providers such as Vertical Response, Mailchimp and Constant Contact. We are specifically looking for someone with an HTML email track record.

I would really appreciate any referrals or pointers.

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March 17, 2008

LinkedIn Summary: e-mail writer

As posted to the AdMarketing list:

Hi everyone--

A couple of weeks back, I posted the following question to my LinkedIn
network. Following are the responses received and who made the referral. I received many more answers from the wider LinkedIn Network but posted only those that responded from my circle of friends.

Hope this helps and thanks again! Mitch

Question Details:
-----
Do you know an e-mail writer?

We're looking for someone, with experience, that can *write* for stand
alone e-mailings and possible e-mail newsletter.

Please let me know if you know anyone. If response warrants, I'll send
a summary back. Thanks! Mitch
-----

Referrals:

Deborah Brody www.deborahbrody.com (Sara Cormeny)

Monica Varner varner2@cox.net (Women in Technology)

Southard Nowak [southard@southardnowak.com] (Charlotte Pelliccia)

Sohini Baliga [sohinibaliga@gmail.com]

Laura Brown (Jamey Harvey)

Judy Fairchild [judydrew@aol.com] (Lisa Aramony)

Robt W Bly (Bob) rwbly@bly.com (Mark Amtower)

David Page www.DependableDavidPage.com davidpage@comcast.net (Debbie
Kaplan)

Sarah Gilbert Fox http://www.linkedin.com/in/sarahgilbertfox (Miles
Fawcett)

Gabe Goldberg [gabe@gabegold.com]

Mary McCall CubaMMc@aol.com (Scott Green)

Continue reading "LinkedIn Summary: e-mail writer" »

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December 08, 2007

Summary or quick roll-up of turnkey email providers

As posted to AdMarketing:

As a quick recap to the recent question on local turnkey email providers, the following companies were mentioned:

http://www.mailermailer.com/
http://www.publicaster.com
http://www.campaignmonitor.com/
http://www.verticalresponse.com/
http://www.constantcontact.com/
http://www.icontact.com/
http://campaigner.com/
http://www.mailchimp.com/
http://www.aweber.com/
http://www.myemma.com/

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December 03, 2007

Turnkey email newsletters

As posted to AdMarketing list:

Hi all-

Not to long ago, I asked Mark Brownlow about e-mail newsletters and providers. Following is his response. Mark runs the well respected e-mail marketing Website and company Email Marketing Reports

(side note: when I looked into ASP's for our clients, I really liked myemma but the startup cost was alittle to high for us).
-------------

As for low-end email services, I think it's hard to go very wrong with any of the usual choices.

I used Constant Contact for a while and it was fine for small lists. Then I got a nice offer from a bigger ESP as part of a sponsorship deal, so I left.

I see plenty written about low-end ESPs and the one that seems to have an awful lot of good word of mouth and very loyal customers is campaign monitor:

Another one with vocal and loyal customers is vertical response.

But I think you're safe with any of the following:constant contact, icontact, campaigner, mailchimp, aweber, emma, mailermailer

If you're looking to do more complex things in the future, maybe campaigner is a solid option since they have a souped-up enterprise version as well (campaigner pro).

Just check they have the basic features you're looking for. Most have a trial option so you can play with them. I'm working on a formal review of all these services, but it will take me a while now that college has started again (I lecture).

Let me know if you have any other questions - always happy to help.

Mark

Mark Brownlow
Email Marketing Reports
http://www.email-marketing-reports.com/
Paschinggasse 8/28
1170 Vienna
Austria
Tel: +43 1 484 1990

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October 16, 2007

[AM] S_amalot or not?

Just posted to the AdMarketing list
=====

Hi all--

We've been looking at e-mail lists lately for a client acquisition mailing. We're actually trying to find N. Va. small-mid-size government contractors. Unfortunately, we can't use Washington Technology's e-mail list- most of the companies on it are to big for our client.

Turns out that list brokers, and others in the business, define *permission based marketing* in interesting ways. It doesn't seem that the lists we've looked at have gotten permission to mail to the names that they rent or mail to. Yea, some have phone verified and then created opt-out lists, some have address appended, and some lists have been compiled from directories but none have been given permission or seem to have a relationship with recipients. It's not that anyone is dishonest, it's just that they purposely play in the grey area of e-mail marketing.

Now, I know that there are all kinds of definitions of *permission* but at the end of the day-- isn't it still about whether you been given permission to mail or even have a relationship? The kicker for us is that many of the list owners assume no responsibility should problems arise. It strictly a 'buyer-beware' scenario. And, from what I understand, it's pretty tough to reverse blacklisting.

Can anyone feel my pain? Have you faced a similar situation when trying to rent a list? What do you do? Mail with one eye closed and hope for the best? Adding insult to injury is that most of the free world continues to Spam away!

It goes without saying that a house file is more potent and obviously a good thing but that's a conversation for another day. Also, a quick tip of the hat to Bill Fletcher over at http://www.rightlists.com who doesn't like to rent Spam lists!

Comments? Please post 'em to the list and thanks! Mitch

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February 15, 2007

Business billing: what not to do

I received the following billing notice. I clicked through to view the bill but was prompted for a password. If I could remember my password for this acct, I'd be in really good shape :). Anyway, an interesting approach to customer billing.

---------
From: purim@cesjds.org Add to Address BookAdd to Address Book Add Mobile Alert
Subject: Mishloach Manot Bill
To: xxx@yahoo.com
Date: Thu, 15 Feb 2007 10:10:57 -0500
The PTO thanks you for your generosity and participation in the Mishloach Manot Program.

Please note that you need to send a check made payable to CESJDS PTO in an envelope (marked Mishloach Manot Program) to school by March 1, 2007.

Click here to view your bill.

If you have any problems or questions, please e-mail purim@cesjds.org

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February 09, 2007

E-mail false positives

The following note was included on a website feedback form. The company is being honest in telling folks that responses may get filtered out but I wonder how many people take the time to call customer service depts. if they don't get a timely response.

Are you contacting us from your office e-mail address?

Due to the increasing influx of junk e-mail, many businesses and offices have set up filters on their e-mails systems to protect employees from undesired junk mail. Unfortunately, that also increases the possibility that delivery of e-mail from desired sources may be deleted or blocked.

If you are writing to us from your office e-mail account, our reply may not reach you. If you do not hear from us within three business days, you may wish to give us a personal e-mail address, or call Audience Services at xxx.xxx.xxxx with your question or comment.

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November 15, 2006

Are you being ignored?

Exact Target's deliverability blog has a great post about the definition of Spam.

It's always fun to listen to companies talk about permission. There are exceptions of course, (address appending for example) but permission is pretty black and white. The interesting part of the relationship comes into play when setting customer expectations.

I did tell CompUSA that I wanted 'Special' offers but I didn't think they would come every few days! How much is to much? I guess it depends on the relationship... One sure bet is to let the reader know how often you'll be communicating with them. We used to do this routinely when setting up e-mail broadcasts or lists.

On the other hand, much depends on the audience. It's changing but many marketers seem to (still) impose direct marketing models on the Internet (vs building relationships!). Spamming Special Offers will offend and loose part of the list but mailers can still be 'successful'.

At the end of the day, it is always about the relationship!

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October 26, 2006

E-mail marketing seminar: free

Constant Contact, an ASP that we use for e-mail campaigns is throwing free e-mail marketing events in the Baltimore/Washington, DC area.

The content may be to basic for some but in this day and age of pay for play events- it's good to find value for free.

On a related note, Exact Target, another ASP offers a deliverbility blog. This is a good read for anyone that wonders what happens (or not) when you hit the send button. I subscribed to find out what happens to those notes that don't get delivered or bounce!

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October 25, 2006

Whitelisting email addresses

Compliments of HP, here are good instructions for adding an email address to various address books. Whitelisting an email address ensures that you will continue to receive newsletters and other communications.

HP continues to send this broadcast to my in-box without my permisson while allowing me to 'opt-out' but, that's another issue...

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