July 16, 2005

The Brand Called "You"

Diva Marketing's recent musings bring back good memories (and, not only of on-line dating). Toby speaks of relationship building in the context of brand building. An older, still relevant Tom Peters article is mentioned here. I remember this article well, it actually spawned a ride-along web site: brandyou.com.    

One of the notions was that smart companies let employees build their own brand, knowing that the company would also benefit. I worked for a man and organization that subscribed to the brandyou notion that is actually profiled in this same issue of Fast Company. 

I wonder if there are companies that (still) subscriber to the brandyou notion? Maybe the ultimate lesson learned was about employee blogging? Isn't that one of the take-aways from Scoble and others that have given their employers a 'voice'? 

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