June 12, 2008
More about twitter
Here's tweets info we recently sent to a client about their own twitterstream:
Once signed-in, take a look at people that follow us and the people that we're following or our 'friends'. Here, you'll see a smattering of techies and bloggers that we follow. Again, clicking on someone's alias or name brings up their twitter stream or more info. about them. Typically, the way Twitter works is that someone will 'follow' you when they receive notice that you are 'following' them. To follow someone, click on the 'follow' button found under their photo on their Twitter page.
It might be interesting to take a look at others in the tech or IT community that are using Twitter. Google offers a makeshift Twitter search engine. I searched 'Rockville MD IT' from Google and the results were pretty interesting.
Once you get the hang of Twitter, consider posting to our account. To do this, type a message (of 140 characters or less) in the box at the top of the page that reads "What are you doing?" When you hit the 'update' button, our followers will see the message. Twitter is an interesting tool that allows you to customize a list of only those conversations and people that you want to follow. The marketing twist is of course, those followers that pass your message along to those that are following them!
Continue reading "More about twitter" »
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Posted by Mitch at 03:02 PM | Permalink | Comments (0) | TrackBacks (0)March 23, 2007
Washington DC blogs
Alice Marshall has created an RSS feed of Marketing, PR, and technology blogs of the greater Washington, DC area.
You can sign your blog up by sending Alice a note.
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Posted by Mitch at 05:23 PM | Permalink | Comments (0) | TrackBacks (0)June 06, 2006
BeyondBlogging Webcast
The Webcast from the recent Washington, DC BeyondBlogging Roundtable is now available here. (advance registration req'd)
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Posted by Mitch at 03:11 PM | Permalink | Comments (0) | TrackBacks (0)May 31, 2006
Questions to ask before launching your blog
We've been asked to help out with a communication plan for a clients upcoming blog launch. I thought that I'd post the checklist of questions we submitted to the client. You'll see that we bucketed this into 3 areas: design & technology, content & community, and marketing & communications.
Additions and corrections to the list are welcome!
Design & Technology
Do you want to create a byline (one liner) for the header that tells the reader what the blog is about, why it exists?
What tools are you considering to build the blog?
What features will the blog offer (trackbacks, comments, archives, search, etc.)?
Is syndication in place?
How will the blog be integrated with the rest of the Website?
Have you made it easy for visitors to get to the Website and community from the blog?
Have you ensured that the blog is easily found by bots and spiders (search engine optimization)?
Is the team trained in the use of blogging system or software?
Will e-mail subscription and services be added to the blog?
Will the blog include a recommended reading list?
Content & Community
Have you decided on posting frequency and a publishing schedule (set reader expectations early on)?
Who will monitor the conversations?
Will this be a group or individual blog?
Who will post to similar Internet discussions and blogs?
Have you chosen a voice for the blog?
Has the core community been asked to help with content creation?
Do you have an internal blogging policy?
Have the 'About Us' page and 'Contact Us' features been completed?
Has a Technorati profile been created?
Have you decided on content licensing?
Have you explored social bookmarking sites?
Is there a privacy policy in place?
Marketing & Communications
Does the blog have a name and reserved Internet address?
Will you drive traffic through paid advertising?
Will you link to the blog from the Website homepage?
Is there a (sustained) marketing plan in place?
Who will register the blog in the various blog, RSS directories, and search engines?
Has a pinging service been selected?
Are tracking tools in place? Do you know what they want to track?
Have metrics been chosen?
Has the blog URL been integrated into other marketing efforts?
Can the blog be promoted in other company communication vehicles?
Will there be a soft launch?
Continue reading "Questions to ask before launching your blog" »
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Posted by Mitch at 12:32 PM | Permalink | Comments (0) | TrackBacks (0)May 25, 2006
BeyondBlogging interview
BeyondBlogging is continuing the conversation from last week's Roundtable on their blog. Here is an interview that I did with Chris Heuer during the event.
Here's a fuzzy photo to go along with...