This comes from today's Potomac Tech Wire
Washingtonpost.com Launches Advertising in RSS Feeds
Arlington, Va. -- Washingtonpost.com, the Arlington-based website of The
Washington Post newspaper, said that it has begun including advertisements
in its RSS (Real Simple Syndication) feeds, making it the first major
news site to offer ad units in its syndication streams. RSS, which has
been actively embraced by the blogging community, is a method for
distributing content over the Internet that allows end-users to subscribe
to content feeds of various kinds. The company said that Friday's launch
is part of a campaign integrating RSS ads, online video, behavioral
targeting and standard ad delivery. More here.
I haven't seen the ads in my feeds yet-- has anyone else? I also can't find
a price or rate card for RSS advertising.
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Report: Web Advertising Sales Total Record $2.7 Billion in Quarter
New York -- The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers said that Internet advertising totaled nearly
$2.7 billion in the fourth quarter of 2004, the highest quarterly revenue ever reported by the IAB. Estimates for the full-year 2004 totaled just
under $9.6 billion -- a 32% increase over 2003. Sales in the fourth quarter increased 24% over the same period in 2003 and were about 17% higher
than the third quarter of 2004.
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adjab and paidContent have been talking about the New York Post using linked ads (words) within text. Once again, its back to the future with contextual advertising. I agree with most comments that this is a silly way to try and make money.
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This comes from today's Potomac Tech Wire:
o Survey: Americans Geared Up for Super Bowl Ads, Not Game
Reston, Va. -- More than half of the participants in a new
survey reported that their favorite aspect of the Super Bowl
is either the advertisements run during the game or spending
time with friends and family rather than the game itself,
according to a new report from comScoreQ2, the survey research
division of Reston-based comScore Networks. When asked
which company's ad they most looked forward to, the vast
majority of consumers chose Anheuser-Busch.
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I only heard about this concept a couple days ago, but I am convinced that this is how the market is going to evolve.
There is a huge imbalance between the demand for pay for performance advertising and the ability to meet it right now. And the reason is that there are huge inefficiencies in the market.
And, this found in the comments:
Yeah, affiliate marketers have been doing this for year. I know people who've generated millions in commission revenues just working from home with Google AdWords.
That's millions in commission revenues - gross revenues are much higher.
Google recently changed the rules for affiliates, making it harder to do this now, but the basic concept is pretty simple.
Posted by: Derek Scruggs | January 22, 2005 05:44 PM
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Who was it that said Internet advertising was down and out? Advertising.com co-founders John & Scott Ferber have done lots for the Baltimore digital community, this was apparent at a recent online marketing panel that I participated in.
Now, can someone tell me if the AOL/ICQ transaction was all cash? (hat tip: Joe Rizzo)
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The Bobquits.com campaign is plastered around Washington, D.C for the month of June. The campaign uses traditional exposure/billboards and the Internet to spread the word. The online portion is geared towards those with broadband access. The stories that readers send in are the best part of the website.
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Matt White, CEO of advertising firm White & Baldacci, has posted a response to Cary Hatch's recent Washington Business Journal guest column. In his response, Matt writes about the challenges of the post-Sept. 11 economy. He says that his firm strives to create "Work that Matters" and that meaningful work keeps the passion burning...
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Did anyone catch Cary Hatch's recent column (free registration required) in the Washington Business Journal? Why aren't more people talking about Cary's sentiments on the absence of passion from the Washington ad scene? Hatch, CEO of MDB Communications in D.C., talks about changes the ad industry has seen in the last 20 years. More importantly, she writes about a lack of passion in leadership (and perspective employees). Hatch still gets up each day with the same passion that she felt 20 years ago. She almost asks the rest of us if we can say the same thing! Well, can you?
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