Tuvel Communications Blog: March 2010 Archives

March 02, 2010

Social Media Myths and Truths

(reprinted from ShowSmart October, 2009 issue) by: Mitch Arnowitz

second in a series

Getting involved in Social Media can be intimidating. So much so that you might not know where to begin. Here, we’ll uncover some of the myths and truths about today’s hottest marketing medium.

Myth: Build it and they will come.
Truth: Success in social media requires relationship building and time!

In the early days of the Internet, companies created billboards or websites in cyberspace. Unfortunately, these same companies thought that customers and prospects would flock to the websites. Many learned the hard lesson that 'build it and they will come' doesn't play well on the Internet. The same philosophy holds true for social networking communities like Facebook, LinkedIn and Twitter. Outreach to similar groups, joining online conversations, and offering value to participants are some of the ways that you can drive traffic.

Building relationships takes time! Content and conversation help to establish a sense of community. Relationships are built by listening; this is especially true in social networking. Finding the right attendees to build relationships with also helps to drive traffic. The Internet's golden rule is to give, then take. Offer information, add to the conversation, or help someone before making the ask!

Consumers have choices of established and newer brands to reward with their loyalty. Those companies that offer real value- a reason to visit and return- will do well. Through social networking efforts, you can build a community of loyal prospects and attendees!