Tuvel Communications Blog

Consumer generated content can be found in Internet forums such as Creative Cow, Yahoo! Groups e-mail lists, blogs, podcasts, YouTube and vimeo videos, photo sharing services such as Flickr, wikis, and social bookmarking websites like Delicious and StumbleUpon. Rather than broadcasting messages, social media outlets engage prospects and attendees while building relationships. In the new communications paradigm and shifting landscape, consumers create their own value through the use of social media. Some companies harness this activity and turn passionate customers into a public relations bonanza while others misstep in their approach and become negative case studies.

Social media efforts should be managed by a stakeholder or someone with a vested interest in your product or service! Utilize all networking vehicles available but maintain a seamless approach so that conversations and relationships are woven together. Grow your relationships through social media by participating in conversations while listening. Let prospects and attendees help define your presence while driving traffic to 2010 NAB Show!