Tuvel Communications Blog

July 18, 2009

Elans direct connection to the Beatles

Many readers know that Elan, our 10 yr old son, is recovering from a tough year. Elan has a hip condition called Perthes. While not life threatening, it is painful and long lasting.

Elan has been praised and written about. As if that weren't enough, Elan now has a direct connection to The Beatles.

Last year, my wife reconnected with a high school friend. He actually learned about our son through Elan's website. Turns out that my wife's friend is business partners with none other than Allen Klein, founder of ABKCO Music & Records.

Beatles fans will remember that Klein was blamed in some circles for contributing to the breakup of The Beatles. Klein's ABKCO Records was immortalized in George Harrison's Beware of ABCKO bootleg.

ABCKO records was kind enough to send Elan a Rolling Stones Greatest Albums In The Sixties limited edition Japanese import boxed set. The record company was also responsible for having southern rock band Molly Hatchet do special shout-outs to Elan while on a recent European tour. You see, Elan played drums until this year's surgery. Recently though, he has started to play again.

Allen Klein recently passed away. The day he died, my wife received another e-mail from her high school friend. Klein suffered from Alzheimer's. One of the things he had asked about as he slipped in & out was "that little hip boy." They told him that Elan was playing the drums again. He understood nodded, and then smiled. Those closest to him said that for a moment, Elan's guts and determination made a difference to Allen Klein.

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July 07, 2009

Social media: how do YOU gauge success?

The following discussion was recently posted to the AdMarketing list. You can follow the thread here.

There, of course, has been much written about social media metrics. The topic has come up lately with a couple of our clients. Following are the metrics or measurements that we use. I know what the experts say but am more interested in your opinions.

How do you define social media success? What measurements do you use? Can you add to or revise this list?

Metrics

- Actual leads, donations, registrations or, whatever the call is. These are tracked by source or promo codes.

- 'Buzz', excitement, awareness, education- we do a lot of events so this can be tracked by Tweetups, exhibitor and attendee feedback.

- Traction in social networks (Ning, LinkedIn, Twitter, etc): discussions, friends, followers...

- Website traffic (Google Analytics, Webtrends, etc)

- What else? Thanks, Mitch

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