« (con't) Has social networking reached a tipping point? | Main | Tenants of social media »
September 02, 2008
To socialize or not?
Along the lines of last week's social media thread, I have another question. A PR person presented me with the following scenario and I thought I'd toss it out for your input.
A client org of theirs is taking a beating about some decisions that they've made. Some opponents have been vocal on industry e-mail lists. Unfortunately, the client hasn't been able to develop relationships with those that others listen to.
Do you think that the org should include social media outreach as part of an overall strategy? Should they actively try to engage their detractors now or sit on the sidelines until the brew-ha-ha simmers down? Again, there are several parts to a planned response but this question is specifically about social media's involvement.
What do you think?
Technorati Tags:
Posted by Mitch on September 2, 2008 03:00 PM | PermalinkTrackback Pings
TrackBack URL for this entry:
http://www.mitcharnowitz.com/cgi-bin/mt/mt-t.cgi/341
