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September 11, 2008
Tenants of social media
Its all about you (iow: listen).
Don't use social media to broadcast.
There must be value- I call it the what's in it for me syndrome.
Use online interaction to drive offline activity.
Nothing beats face-to-face.
Research is still key- finding those that might be interested in building a relationship.
email is still one of the best way to build a relationship!
There are no shortcuts- you gotta get dirty. Participation is key.
There are rules of the road, this isn't all new.
Learn to faciliate, not moderate.
Start small, bottom up!
Start building relationships now, not when you need someone.
Give, then take.
When you put yourself out there, everyone can see you (customers, competitors, coopitors, friends, family).
Like with other types of marketing, .transparency is key.
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Posted by Mitch on September 11, 2008 02:25 PM | PermalinkTrackback Pings
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