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August 18, 2008
Building vertical communities
Recent reading of companies that create social networks made me think of our recent experiences in community building. Client results points up the opportunity with 'vertical communities'. For an eBook publisher, we have established groups on sites such as book glutton. For the same client, we have set up a group on doc sharing site Scribd.
For events, we have set up groups on upcoming. The opportunity, of course, is to build relationships and spread the word. To be successful, you have to keep groups engaged. This is also true of social networkers that establish several profiles for business.
Many of the services mentioned let you tag your information so that people can find it easier. This is similar to bookmarking sites like delicious. It's good to find people in large social networks like facebook. It's also worthwhile to build your own group in smaller but active turfs.
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