Tuvel Communications Blog

August 26, 2008

(con't) Has social networking reached a tipping point?

The original conversation continues here and here (facebook membership required).

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August 21, 2008

Has social networking reached a tipping point?

I had a interesting exchange with Victoria Pickering that made me think about a couple of things. We are marketing a client event, mostly through social media. Attendees will be businesses that want to learn more about Web 2.0.

The marketing twist is that many local businesses may not be using social media. Sure, there's LinkedIn and other business networking groups but by marketing to the Twitter crowd, are we preaching to the choir? Are we building relationships with techies, potential business employees or maybe both? Sure, it depends on what type of business and people you want to attract but are prospects participating in social networking? In other words, has social media reached a tipping point?

Is the way to find business, and the people that run them, through more traditional means? Or, are more and more businesses digging and stumbling these days? As usual, maybe it's a mixture of everything you do. To be sure, there are several pieces of the marketing mix but Victoria's comments got me thinking about the campaign's social media aspecs.

The other reoccurring piece of the marketing puzzle is that it's supposed to be about businesses finding YOU and not you broadcasting to them. And, to do that- you have to put yourself in the right places for people to find you. Like I said, maybe it's a combination of everything you do.

What do you think?

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August 18, 2008

Building vertical communities

Recent reading of companies that create social networks made me think of our recent experiences in community building. Client results points up the opportunity with 'vertical communities'. For an eBook publisher, we have established groups on sites such as book glutton. For the same client, we have set up a group on doc sharing site Scribd.

For events, we have set up groups on upcoming. The opportunity, of course, is to build relationships and spread the word. To be successful, you have to keep groups engaged. This is also true of social networkers that establish several profiles for business.

Many of the services mentioned let you tag your information so that people can find it easier. This is similar to bookmarking sites like delicious. It's good to find people in large social networks like facebook. It's also worthwhile to build your own group in smaller but active turfs.

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August 11, 2008

Mitch Arnowitz’s Tuvel Partners With Strategic Communications Group

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POTOMAC TECH WIRE -- Aug. 11, 2008
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o Reston-Based Clarabridge Lands $12 Million in Third Round
o Report: Verizon Reaches Deal to Bring FIOS to DC
o Google: $1 Billion AOL Investment "May Be Impaired"
o Barack Obama to Announce VP Candidate Via Email, Text Message
o Chesapeake-Based Harris Connect to be Acquired by The Wicks Group
o Mitch Arnowitz’s Tuvel Partners With Strategic Communications Group
o ServRight Moves to New "Green" Headquarters in Alexandria
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o Briefly Noted: Interactive Advertising Bureau, Smiths Detection, MobileAccess, Parature
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o Mitch Arnowitz’s Tuvel Partners With Strategic Communications Group

Silver Spring, Md. -- Silver Spring-based public relations agency Strategic Communications Group, said that it has partnered with Rockville-based online communications firm Tuvel Communications, a company run by online marketing pioneer Mitch Arnowitz. Under the deal, the companies will offer lead generation, sales cycle marketing and social media programs to technology, software, telecommunications, security and healthcare clients. “They (Strategic Communications Group) understand the paradigm shift that’s taking place in the communications industry,” said Arnowitz, who was part of the founding team of the Morino Institute’s Netpreneur Program. Last month, Strategic Communications Group announced a similar partnership with web marketing firm Market Wise.
http://gotostrategic.com/site/index.php/site/news_single/strategic_and_tuvel_ink_partnership/
http://www.tuvel.com/
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Strategic and Tuvel Ink Partnership

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Posted by Mitch at 01:44 AM | Permalink | Comments (0) | TrackBacks (0)

Do you know anyone: HTML Email Marketing needed

We're looking for an experienced individual to help run email marketing campaigns. Responsibilities include creating and distributing HTML email newsletters, e-vites and customer relationship programs. This person should also be able to manage subscriber lists. All work is done with ASPs. They must have experience working with email service providers such as Vertical Response, Mailchimp and Constant Contact. We are specifically looking for someone with an HTML email track record.

I would really appreciate any referrals or pointers.

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