Mitch Arnowitz: Turnkey email newsletters

December 03, 2007

Turnkey email newsletters

As posted to AdMarketing list:

Hi all-

Not to long ago, I asked Mark Brownlow about e-mail newsletters and providers. Following is his response. Mark runs the well respected e-mail marketing Website and company Email Marketing Reports

(side note: when I looked into ASP's for our clients, I really liked myemma but the startup cost was alittle to high for us).
-------------

As for low-end email services, I think it's hard to go very wrong with any of the usual choices.

I used Constant Contact for a while and it was fine for small lists. Then I got a nice offer from a bigger ESP as part of a sponsorship deal, so I left.

I see plenty written about low-end ESPs and the one that seems to have an awful lot of good word of mouth and very loyal customers is campaign monitor:

Another one with vocal and loyal customers is vertical response.

But I think you're safe with any of the following:constant contact, icontact, campaigner, mailchimp, aweber, emma, mailermailer

If you're looking to do more complex things in the future, maybe campaigner is a solid option since they have a souped-up enterprise version as well (campaigner pro).

Just check they have the basic features you're looking for. Most have a trial option so you can play with them. I'm working on a formal review of all these services, but it will take me a while now that college has started again (I lecture).

Let me know if you have any other questions - always happy to help.

Mark

Mark Brownlow
Email Marketing Reports
http://www.email-marketing-reports.com/
Paschinggasse 8/28
1170 Vienna
Austria
Tel: +43 1 484 1990