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November 01, 2006
Podcasting for business
A client called today, asking about podcasts. The questions were more about marketing so we talked about sponsorships and adding podcasts to websites-- to spread the word and become more of an industry resource.
A few months ago, I posted about a PR agency brownbag we did with one of the topics being podcasting. A podcast is a program recorded into MP3 file that is posted online. You can listen to it online or download and take it with you on a handheld device like an iPod (hence, the name Podcast).
Businesses using podcasting include IBM for Investor Relations, Cisco to distribute news and even Whirlpool that focuses on lifestyle instead of a product.
You can find a more complete list of business podcasts here.
To begin though, you'll need a podcatcher, or software to listen. I'm fairly sure that all podcatchers are free. I use juice. iTunes podcatcher is another example. Here is a more complete list.
Once you can listen to the broadcast, you'll want to find a directory to pick and choose those that appeal to you. A few directories include Podcast.net, Yahoo! Podcast and Podnova.
And, of course, what good would podcasts be without a blog to go along with?
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