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October 19, 2006
It's Still the Wild, Wild West
Business Week carried a short read on companies that use online community building for focus groups and to develop products. Not a new topic by any stretch but still good to read this in the mainstream media.
What's interesting here are the comments. Just look at the first one below. I guess the rules of engagement are still being written...
Nickname: John Mack
Review: Some of the comments made to the community on this web site obviously come from moderators paid directly or indirectly by Glaxo. They make claims regarding the drug's effectiveness that are clearly not supported by any facts, claims that would be illegal for Glaxo to make directly.
Date reviewed: Oct 15, 2006 8:43 PM
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Posted by Mitch on October 19, 2006 02:38 PM | PermalinkTrackback Pings
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