Tuvel Communications Blog

October 26, 2006

E-mail marketing seminar: free

Constant Contact, an ASP that we use for e-mail campaigns is throwing free e-mail marketing events in the Baltimore/Washington, DC area.

The content may be to basic for some but in this day and age of pay for play events- it's good to find value for free.

On a related note, Exact Target, another ASP offers a deliverbility blog. This is a good read for anyone that wonders what happens (or not) when you hit the send button. I subscribed to find out what happens to those notes that don't get delivered or bounce!

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October 25, 2006

Whitelisting email addresses

Compliments of HP, here are good instructions for adding an email address to various address books. Whitelisting an email address ensures that you will continue to receive newsletters and other communications.

HP continues to send this broadcast to my in-box without my permisson while allowing me to 'opt-out' but, that's another issue...

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October 24, 2006

Michael Fox + stem cell

This isn't exactly business related but have you seen the Michael Fox series of political ads supporting stem cell research? The talk on these ads certainly seems to be having an impact on the conversation.

One of the first people I knew that pushed for stem cell research was Allen Goldberg, on behalf of his son Henry.

Like I said, not to business related but completly interesting all the same.

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October 21, 2006

links for 2006-10-21

links for 2006-10-21

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October 19, 2006

It's Still the Wild, Wild West

Business Week carried a short read on companies that use online community building for focus groups and to develop products. Not a new topic by any stretch but still good to read this in the mainstream media.

What's interesting here are the comments. Just look at the first one below. I guess the rules of engagement are still being written...

Nickname: John Mack
Review: Some of the comments made to the community on this web site obviously come from moderators paid directly or indirectly by Glaxo. They make claims regarding the drug's effectiveness that are clearly not supported by any facts, claims that would be illegal for Glaxo to make directly.
Date reviewed: Oct 15, 2006 8:43 PM

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October 18, 2006

Social networking sites for business?

We do a fair amount of searching on behalf of business clients. Some of the tools we use include Findory, Find Articles, and many of the aggregiators like moreover and newsisfree.

It would be good though to find out what other, non-technology business folks think when it comes to specific sector or industry information. The broadcast services are good and we live on blog comments but something's missing...

I guess I'm talking about a social networking website for business. digg and del.icio.us are good but there's little interaction.

So, the question is-- if social networking sites are getting older, where are the business folk hanging out?

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October 17, 2006

Social Media and the Press Release

This comes from the DC Communicator broadcast (no link to their website- it's down at the moment).

Social Media and the Press Release

The concept that more and more people are consuming information when and where they want also is of interest to Dan McGinn who heads The McGinn Group. McGinn, a regular contributor to the DC Communicator, has these observations:

Social media sites like MySpace, YouTube, Flickr, Second Life and Facebook are rapidly gaining on more established portals/search engines such as Google and Yahoo! People with common interests come together on these sites to spend time and share their creations, information and experiences. In June, two out of every three people online visited a social networking site.

You can read the rest of the post here.

One of the best reads on the new press release stratedgy is The New Rules of PR :: How to create a press release strategy for reaching buyers directly by David Meerman Scott.

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