Tuvel Communications Blog

June 29, 2006

Digital Media Conference

The Digital Media Conference was held in Washington, DC June 23rd. You can find out more about it here. Threaded through one of the day's earlier panels was the notion that consumers are now in control and interested in their own content. Models are being turned upside down and businesses realize that it's no longer a broadcast but 2-way world. It was all very Web 2.0.

There was a panel on online advertising and Gary Arlen has written a piece on the conference's Net Neutrality panel.

Sidebar: advocacy groups continue to set the standard for getting the word out with campaigns like this.

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June 18, 2006

PostSecret's Dad's Day

PostSecret is an ongoing community art project where people mail in their secrets anonymously on one side of a homemade postcard.

PostSecret's weekly posting is appropiately about Father's Day.

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June 12, 2006

Jakob Nielsen's Alertbox: Surviving Inbox Congestion

Jakob Nielsen's Alertbox for June 12 is now online: Email Newsletters: Surviving Inbox Congestion

Observations:

Our main conclusion remains the same: Email newsletters are the best way to maintain customer relationships on the Internet.

1. This is a strong statement. With all the talk about engaging and opening up the dialogue, it's interesting that Nielsen's research shows that a broadcast is still the best way to grow the relationship.

2. Using the term 'news feeds' makes more sense that 'RSS'- very true. I still can't find contacts that know what an RSS feed is but they do understand 'news feed'. The challenge though is explaining, in English, how feeds work. Nielsen's idea of using My Yahoo! as an example for feeds is a great idea.

3. Feeds are not a relationship builder but newsletters are- I never thought that we'd consider newsletters to be warm and fuzzy...

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June 07, 2006

June 13: 2nd Tuesdays Dot Com Networking

Another Washington, DC networking event:

Hello Cabalists,

The next 2nd Tuesday event is almost upon us at a new location, so we hope that you are making plans to join us. We had 70+ attendees at the last two events and want to keep building the buzz. We've been meeting monthly (since last October) to network, share war stories, swap schemes, schmooze, spread resumes, invest, find investment, collect resumes, reconnect with pals from "back in the day" and just relax.

Bring your friends and associates to enjoy an evening of networking and lively conversation with 'Net savvy peers in a cool setting.

Who: You and dozens of other New Media Professionals
What: Second Tuesdays New Media Cocktails and Networking
When: Tuesday, June 13th
5:30PM - 8:30PM
Appetizers, door prizes, drink specials and other goodies.
Where: Upstairs at Gua Rapo - NEW LOCATION!!
2309 Wilson Boulevard
Arlington, VA 22201 - Court House area
Gua Rapo
703-528-6500
Use Court House Metro - Walk One Block East on Wilson and there you are.
Plenty of metered parking on Wilson, free after 6:30PM. There's some parking behind Gua Rapo. Also, there's a large public metered parking lot on N. Courthouse Road between 14th and 15th Streets, next to the AMC Theatre.

Fee: $15 at the door, includes first beverage and other goodies

Bring plenty of business cards, as we'll also hold a drawing for a gift certificate from Gua Rapo, a "vintage" copy of Wired magazine (still in the wrapper!), and other cool stuff.

The Capital Cabal is a production of:

3D Technologies, Ltd.
PO Box 11715
Washington, DC 20008

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June 06, 2006

BeyondBlogging Webcast

The Webcast from the recent Washington, DC BeyondBlogging Roundtable is now available here. (advance registration req'd)

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June 05, 2006

Andy Carvin's a dad

What a great photoset this is! Andy Carvin's a dad. and JD Lasica's telling everybody about it.

Watch the movie if you can, pretty incredible stuff.

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June 01, 2006

CIBA Vision misses the marketing mark

UPDATES:

Strategic Name Development has an interesting post about the naming of CIBA Vision's AirOptix product: Ciba Vision’s New Product Name Comes Out of Thin Air.

This post references our comments and others that are searching in vain for Clear Care product. It'll be interesting to see what, if any, sales or PR hit CIBA Vision takes from this situation. In the meantime, I'm still searching for Clear Care while trying to find a replacement.
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Another missed relationship building opportunity-- this time it's brought to you by CIBA Vision and it's Clear Care product line. Anyone that uses soft contact lenses knows that cleaning supplies for several of leading brands have been scarce over the past several months.

What does CIBA Vision say about it's shortage?

In the U.S., Clear Care® and AOSEPT® are shipping to retailers and consumers will see increasing supplies of these products as stores receive them and stock their shelves.

That's it. No feedback loop, no offer to help those left hanging, no nothing. Local retailers and contact lens carriers have seem to also be in the dark. Why wouldn't this company try to hold onto longstanding customers- maybe turn a big negative into a positive? Why not offer a dedicated hotline, samples through the mail, or even e-mail alerts when product becomes available?

Lots of other folks have been complaining about the company's handling of this situation. When will companies learn that it is not only the situation but HOW they handle it that helps spread the bad word?

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