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May 08, 2006
Building an Effective Marketing Program
(read it on Potomac Tech Wire)
Lisa Martin, of Leapfrog, recently interviewed Gerald Gordon, Ph. of the Fairfax County Economic Development Authority.
It's encouraging to see that this short touches upon online communications with the following:
5. What are some of the most cost effective marketing tactics for a small company today?
Networking with groups that make up your potential clients, targeted trade shows, targeted letters with a call-to-action and something inside that will get it opened out of curiosity, targeted online communications, guerilla marketing, e-mail sponsorships or e-mail campaigns directed toward core audiences. But, the number one tactic should be following up with your leads. It sounds simple, but I’m amazed at how many people don’t do it.
Lead gen follow-up is so true. This is something that Brian Carroll over at the B2B Lead Generation Blog discusses quite a bit.
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