Tuvel Communications Blog: Everyday Hogwash

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January 11, 2006

Everyday Hogwash

Steve Rubel points to a good marketing campaign. VoIP company SunRocket has started a website called Everyday Hogwash. The idea is for people to post rants about everyday companies that stick it to you through mouse type, bad customer service or whatever. Link back to the promotion and get entered to win prizes. The message, of course, is that SunRocket is the 'no-gotcha' company void of hidden fees that typically send consumers over the edge.

(disclosure: our firm did some grassroots work for SunRocket before they launched).

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Posted by Mitch on January 11, 2006 11:47 PM | Permalink

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May 2011