Tuvel Communications Blog: Happy New Year: Virally Speaking

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September 26, 2005

Happy New Year: Virally Speaking

Speaking of viral marketing, I received an email note on this website today. A great piece of viral marketing with a couple of exceptions.

This timely piece of work didn't link to the parent website. Once I found my way to birthright israel, there was no attempt to grab my attention or begin building a relationship. There was also a missed branding opportunity with the URL/domain being that of the file's developer and not the organization.

A great piece though. Happy New Year!

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Posted by Mitch on September 26, 2005 07:52 PM | Permalink

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May 2011