Tuvel Communications Blog: Lead gen and free chapters

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August 23, 2005

Lead gen and free chapters

I have always been a fan of free chapters as a way to sell more books. After all, some really well known marketers have been doing this for years.

We are in the middle of a B-B lead generation campaign that uses a book as an incentive. We just discovered that the publisher gives away a free chapter. What we're unsure of is whether the chapter increases the value of the offer or prompts someone to take the wrong action.

I should probably post this question to Brian Carroll's blog...

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Posted by Mitch on August 23, 2005 04:35 PM | Permalink

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May 2011