Technorati Tags:Posted by Mitch at 05:14 PM | Permalink | Comments (0) | TrackBacks (0)
Who says blogging hasn't turned mainstream? We're enjoying the sunshine in Virginia Beach for a few days. Met a fellow by the pool and the conversation turned to the usual- where you from, what do you do, how did you hear about this hotel... Turns out that my new friend found out about our hotel through bloggers comments...
Technorati Tags:Posted by Mitch at 07:11 PM | Permalink | TrackBacks (0)
webcommunities reports that:
The Well, an online community founded in 1985, is to be sold by it's current owner Salon.com. Salon bought the community in 1999 for US $5 million. Since then, it's always managed to turn a profit but memberships (costing $120 to $150 per year) have declined from 6000 to 4000 between 1999 and
Salon expects to achieve a sale price of around $500,000 - about the equivalent of one year's subscription fees. That's probably a bargain if the members themselves buy the community...
Technorati Tags:Posted by Mitch at 11:16 PM | Permalink | TrackBacks (0)
Blogging will be lite as I cut over to Movable Type and head to the beach (finally) for a few days of R&R.
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Technorati Tags:Posted by Mitch at 11:38 PM | Permalink | TrackBacks (0)
We are in the middle of a B-B lead generation campaign that uses a book as an incentive. We just discovered that the publisher gives away a free chapter. What we're unsure of is whether the chapter increases the value of the offer or prompts someone to take the wrong action.
I should probably post this question to Brian Carroll's blog...
Technorati Tags:Posted by Mitch at 04:35 PM | Permalink | Comments (0) | TrackBacks (0)
(seen on The Rhetoric Of Me with a pointer from Chris Dover)
The American Cancer Society continues to be an innovator in the world of non-prof marketing and fundraising. Here's their download page where you can grab a badge to fight cancer.
Orgs sometimes forget the importance of the marketing download page to spread the word. Download pages make it easy for folks to display, link, tell others and is mission critical! Pages typically include links, banners or buttons and blurbs for lists and newsletters.
Hey, maybe we should check to see if these marketing pages are on Chris Dovers list and add it if it's not.
Another nice 'spread the word' page is the Skoll Foundation's Uncommon Heroes. You can check out some other blog badges at the Blog Business Summit, going on as we write... We'll have to find (or create) some examples of these marketing pages for orgs that don't have unlimited budgets ;-)
Technorati Tags:Posted by Mitch at 11:04 PM | Permalink | Comments (0) | TrackBacks (0)
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I just received word of the Washington, DC CPCUG Entrepreneurs and Consultants SIG August 20th Meeting. Bob Bailey, of Message Builders, is the featured speaker and the topic is RSS Feeds and Blogs for Business.
To register Contact Karen at the CPCUG Office, 301-762-9372.
Technorati Tags:Posted by Mitch at 03:46 PM | Permalink | TrackBacks (0)
This survey has been blogged already but following is Potomac Tech Wire's version. I wonder how many blog readers use email to keep up? Commoncraft recently notified readers that he was doing away with email updates.
It interesting, I seem to get the most understanding of feeds when explained in relation to MS Outlook or other email programs...
Study: 11% of Blog Readers Use RSS Technology to Manage Feeds
New York --About 11% of weblog readers use RSS (Really Simple
Syndication) to sort through the increasing number of blogs available,
according to a new study by Nielsen//NetRatings.
The firm said that
5% of blog readers use feed aggregation software and more than 6%
percent use a feed aggregating web site to monitor RSS feeds from
blogs. "While RSS is an established technology, the growing
popularity of blogs has catapulted RSS into the spotlight as a content
personalization tool," said Jon Gibs, a senior research manager for
Nielsen//NetRatings. The majority of respondents to the survey were
less familiar with RSS feeds.
Among the other respondents, 23%
understood RSS but did not use it, while two-thirds either did not
understand the technology or had heard of it.
Technorati Tags:Posted by Mitch at 07:55 PM | Permalink | Comments (0) | TrackBacks (0)
I spend a lot of time explaining the benefits of RSS/Really Simple Syndication to non-profits and companies. Here's a Washington, DC based non-profit that makes their latest news available via RSS. Share Our Strength has also incorporated blog like features into their website.
Technorati Tags:Posted by Mitch at 06:21 PM | Permalink | TrackBacks (0)
Diva Marketing points to an American Cancer Society blogging effort and then some. Lisa Stone and RelayBlogger are featured here. Chris Dover (aka RelayBlogger) has also asked for feedback from the Relay for Life blogging effort.
It's great to see national, branded non-profits blogging and (still) building communities (especially around advocacy issues). Non-profits understand 'community building' more than corporate America does-- that's for sure. What's interesting is that you can talk to a company about blogging but mention the term community building and eyes start to flicker. And, blogs are all about community building.
Speaking of community building, Nancy White has an interesting post about the changes that blogging has brought to her onlinefacilitation listserv. These days, I wonder if blogging has done (or will do) to email what email did to newsgroups.
Back to Chris Dover's excellent best practices list he's compiling, I want to take a closer read and offer input but one organization we can all learn from is Spirit of America. They have done a particularly good job of engaging the blogosphere, fundraising and getting mainstream media exposure.
Technorati Tags:Posted by Mitch at 10:40 PM | Permalink | Comments (0) | TrackBacks (0)
I'm redesigning the blog (who isn't?). problogger points to a really good Blog Tutorial - Blog Templates PhotoshopSupport.com. In addition to the redesign tips, Jennifer Apple offers a resource list and information on creating a blogging icon.
Technorati Tags:Posted by Mitch at 06:57 AM | Permalink | TrackBacks (0)
This week's edition of the Washington Business Journal has a short piece on the potential of RSS advertising. Consider the following quote from the story and remember that email and RSS don't necessarily compete but can compliment each other.
While the traditional media catches on, RSS early adapters are bloggers. A great way to get your blogging info. is through email. Bloglet has made a business out of this.
It's going to potentially replace e-mail newsletters, says Gary Duke, executive vice president of D.C.-based MDB Communications.
This topic reminds me of an earlier thread: Email is dead (again). More RSS information can be found in a 15 page report published by Forrester's Charlene Li on Using RSS As A Marketing Tool. (read about the report all over the place but first on Sally Falkow's Website Content Strategy).
Technorati Tags:Posted by Mitch at 06:44 PM | Permalink | Comments (0) | TrackBacks (0)
adaptive path, the Ajax folks, are coming to Washington, DC later this month to talk about user experiences, Web 2.0 and social software. The line-up looks great. Wonder if they'll raffle a ticket or 2 for some of the start-ups in town (hint-hint).
Technorati Tags:Posted by Mitch at 10:38 AM | Permalink | Comments (0) | TrackBacks (0)
The Healthspan Calculator actually calculates how long you'll live while making suggestions for improvement. I took the survey and my life expectancy is 88 yrs. old.
You can take the The Living to 100 Life Expectancy survey here.
Technorati Tags:Posted by Mitch at 03:02 PM | Permalink | TrackBacks (0)
Technorati Tags:Posted by Mitch at 02:32 PM | Permalink | TrackBacks (0)
Here is the webcast from this week's Washington, DC marketing meeting; Are you one in a million? Or just one of the millions? This event is part of the ExecutiveBiz Event Series- free registration req'd to view the webcast.
Technorati Tags:Posted by Mitch at 02:17 PM | Permalink | TrackBacks (0)