Tuvel Communications Blog: RSS advertising

July 18, 2005

RSS advertising

This comes from today's Potomac Tech Wire

Washingtonpost.com Launches Advertising in RSS Feeds  

Arlington, Va. -- Washingtonpost.com, the Arlington-based website of The 
Washington Post newspaper, said that it has begun including advertisements 
in its RSS (Real Simple Syndication) feeds, making it the first major 
news site to offer ad units in its syndication streams. RSS, which has 
been actively embraced by the blogging community, is a method for 
distributing content over the Internet that allows end-users to subscribe 
to content feeds of various kinds. The company said that Friday's launch 
is part of a campaign integrating RSS ads, online video, behavioral 
targeting and standard ad delivery. More here.

I haven't seen the ads in my feeds yet-- has anyone else? I also can't find 
a price or rate card for RSS advertising.

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Posted by Mitch on July 18, 2005 05:45 PM | Permalink

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May 2011