Tuvel Communications Blog: Why PR Should Own Word of Mouth

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June 08, 2005

Why PR Should Own Word of Mouth

BuzzMetrics has an interesting ~~column~~ newsletter on Why PR Should Own Word of Mouth Marketing

PR and word of mouth is a way interesting topic. As a practitioner, I'm much more interested in PR than advertising. That's because advertising follows the old broadcast model whereas PR is (supposed to be) about building relationships.

Jonathan Carson's comments about the search for ROI is spot on.

One thing is certain: PR’s leadership in the word-of-mouth discipline will be dependent upon a fundamental shift in thinking and approach.

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Posted by Mitch on June 8, 2005 01:52 PM | Permalink

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May 2011