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June 28, 2005
What Makes Your Advertising Viral?
What
Makes Your Advertising Viral? (from WOMMA)
If we can determine how far to push our client's brands, then we have another problem: we must create original content the majority of discriminating Internet users find entertaining and that they didn't already create themselves. Herein lies the heart of this column. Truth is, every great viral idea probably isn't an idea from a marketer.
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Posted by Mitch on June 28, 2005 10:11 PM | PermalinkTrackback Pings
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