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June 18, 2005
How company websites promote blogs
Debbie Weil is Moderating IABC blog panel on June 27, 2005. The panel looks good. As more of us help companies leverage the interactive nature of Internet, the question of promotion keeps popping up.
The Air Conditioning Contractors of America have a nice blog. You can't find it though on the association website. Locating this blog is actually tougher because it's named ACCAbuzz.
ACCA isn't alone in this regard. Many companies (and organizations) that we speak with forget that the website drives traffic to the company blog. Other organizations though make it easier to find their blogs. On the other hand, there might be companies that don't want to drive general blog traffic...
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Posted by Mitch on June 18, 2005 11:09 AM | PermalinkTrackback Pings
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