Tuvel Communications Blog

June 28, 2005

What Makes Your Advertising Viral?

What Makes Your Advertising Viral?  (from WOMMA)

If we can determine how far to push our client's brands, then we have another problem: we must create original content the majority of discriminating Internet users find entertaining and that they didn't already create themselves. Herein lies the heart of this column. Truth is, every great viral idea probably isn't an idea from a marketer.

 

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June 27, 2005

LISTSERV Choice Awards program

The LISTSERV Choice Awards program is back again this year. LISTSERV is the brand name of parent company L-Soft's email management  software package.  Self-nominations are welcome!

It's worth checking out last year's award winners. It's also worth following and finding email conversations at CataList, the company directory of lists.

The contest invites all LISTSERV email list enthusiasts to participate in the only industry-wide recognition program honoring the most interesting, creative, innovative or exemplary usage of email list, email campaign and mailing technology. This year's 2005-2006 contest features four different nomination categories: LISTSERV Discussion, LISTSERV Newsletter, LISTSERV Announcement and LISTSERV Innovation.

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June 23, 2005

Andrew Sherman starts his own business

The Washington Post writes (free reg. req'd) about Washington, DC Attn. Andrew Sherman who, after years of helping other entrepreneurs be successful has started his own LLC.

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June 22, 2005

WOMMA Word of Mouth Metrics Conference

It looks like WOMMA is doing everything right to promote it's upcoming Word of Mouth Metrics Conference.

This organization has offered reader discounts to bloggers for passing the word along. They may have also offered discounts to newsletter publishers...

It seems like they limited seating and can now safely say "only 60 seats left". Anyway, the conference material will be used by those of us being pressed for word of mouth ROI and metrics.

 

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June 20, 2005

The Gilbert Email Manifesto (GEM)

More oldies but goodies... Michael Gilberts email manifesto created quite a stir when it was released in 2001. Like with the other list recently published, these points make as much sense today as they did yesterday.

What do you think? Repeat after me:  "Email is more important than my web site!"

Michael's list:

Rule #1: Resources spent on email strategies are more valuable than the same resources spent on web strategies.

Rule #2: A web site built around an email strategy is more valuable than a web site that is built around itself.

Rule #3: Email oriented thinking will yield better strategic thinking overall.

 

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June 18, 2005

Welcome to the LA Times Wikitorial Page

Welcome to the Los Angeles Times Wikitorial Page (Public Beta) (from slashdot)

This is an experiment in using wiki, a relatively new form of Internet interactivity, to bring readers into the process of forming and expressing editorial opinions. "Public Beta" is just a euphemism for: "We're just trying this out. Please forgive any problems and give us suggestions for improvement."

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How company websites promote blogs

Debbie Weil is Moderating IABC blog panel on June 27, 2005. The panel looks good. As more of us help companies leverage the interactive nature of Internet, the question of promotion keeps popping up.

The Air Conditioning Contractors of America have a nice blog. You can't find it though on the association website.  Locating this blog is actually tougher because it's named ACCAbuzz. 

ACCA isn't alone in this regard. Many companies (and organizations) that we speak with forget that the website drives traffic to the company blog. Other organizations though make it easier to find their blogs. On the other hand, there might be companies that don't want to drive general blog traffic...

 

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June 17, 2005

The New Heroes - House Party Outreach

We are in the research phase of a campaign for a non-profit client and I came across the The New Heroes - House Party Outreach Site from the Skoll Foundation. Granted, this was big budgets but check out the 'spread the word' button and feature. This is about as good as it gets in terms of redistribution

The Skoll Foundation is beginning a campaign to inspire grassroots giving circles to give internationally.

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Drop Jim an email

Kevin O'Keefe gives all of us a reality check and points to 102704:Jim Guy's blog. Jim's written a blog to confront his cancer. The mainstream media has gotten a hold of the story, you can read more about it here.

Better yet, as Kevin says, let's spread the word about Jim's blog and tell folks to drop him an email.
 

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June 16, 2005

Word-of-mouth marketing gets people buzzing

Brian Carroll points to an interesting article on b2b word of mouth marketing. Given the content, I might rename this article Interactivity gets people buzzing.

For a long time, folks have known that user groups, customer relationship management solutions, knowledge base systems- all contribute to word of mouth marketing. b2b interaction, like consumer marketing, is about building relationships and leveraging those customer experiences.

The Cisco Networking Community and Oracle Applications Community were early examples of company-customer/supporter interaction. You can read more about this here, in an oldie but goodie AdMarketing conversation on "How Marketers Use Interactive Tools".

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Adding Privacy to the Constitution

David Holtzman has an interesting article in Business Week on Adding Privacy to the Constitution.

Legislation can't keep up with the myriad ways technology allows our personal info to be misused. Only an amendment can protect Americans...

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June 15, 2005

Top 10 Internet Marketing- 1995

I'm doing some research for a client and came across the following Top 10 List of Internet Marketing Do's and Dont's.

Internet marketing has certainly may have changed over the past several years but this list is still relevant. It's also interesting to read a communications list developed before the world of blogging took off.

The list:

DO

   1. Use a sig file.

   2. Ensure that your email address is included on stationery, your business card, brochures and advertisements. Include your web site URL, if you have one.

   3. If you have a web site, keep it simple and straight-forward.

   4. Find a way to stimulate dialogue with visitors to your web site.

   5. Consider news groups and mailing lists important resources for gathering marketing-related information.

DON'T

   1. Announce your web site until it is completed and fully functional.

   2. Broadcast your message indiscriminately, unless you enjoy being flamed.

   3. Lose sight of the fact that it is the user, not the advertiser, who foots the bill for Internet advertising.

   4. Make your email messages or news group posts any longer than they need to be.

   5. Underestimate the speed at which bad news can travel throughout the Internet, or the negative impact this phenomenon may have on your company.

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June 08, 2005

Why PR Should Own Word of Mouth

BuzzMetrics has an interesting column newsletter on Why PR Should Own Word of Mouth Marketing

PR and word of mouth is a way interesting topic. As a practitioner, I'm much more interested in PR than advertising. That's because advertising follows the old broadcast model whereas PR is (supposed to be) about building relationships.

Jonathan Carson's comments about the search for ROI is spot on.

One thing is certain: PR’s leadership in the word-of-mouth discipline will be dependent upon a fundamental shift in thinking and approach.

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June 06, 2005

Internet Marketing Pioneer Corey Rudl Dies in Car Crash

Dr. Ralph Wilson and many others comment and point to articles about the death of Corey Rudl. The first time I visited Corey's website, I remember thinking that 'long copy sells'. At the time, Corey and a few other Internet marketing pioneers were really defining how to sell online.

More: Corey Rudl Dies in Car Crash June 2, 2005

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