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May 01, 2005
Word-of-mouth campaign a Cut above the rest
Saw this over on Church of the Customer:
"It would be mental for us to suggest to a client we could effect massive social change by slapping on a TV commercial saying; 'Hi guys, it's OK now to be seen with a white spirits-based RTD in your hand, now go buy our brand'," says Mat Baxter, managing partner of Absolut's communications agency, Naked.
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Posted by Mitch on May 1, 2005 07:10 PM | PermalinkTrackback Pings
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