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May 12, 2005
The business of blogging
The San Francisco Chronicle had an interesting article on the business of blogging. A great quote from Paul Chaney of The Radiant Marketing Group:
It's not so much about controlling the message as engaging in a
conversation. It lets people see the inside of your business and who you are.
It builds a relationship on the blog and off the blog. I don't know of any
other medium that allows that kind of communication.
I think that Paul is right. It's all about engaging people vs broadcasting a message.
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