Mitch Arnowitz: BackFence's Blog-Like Local Strategy

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May 04, 2005

BackFence's Blog-Like Local Strategy

Updates: 'citizen journalism' websites Backfence went live. The 'build your own ad app. is interesting. It'll be great to see the traffic come and then how 'they' aggregate the information.
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March 1, 2005: More on Backfence, Northern Virginia's start-up community website (cyberjournalist.net):
BackFence's Blog-Like Local Strategy

Rather than relying on technology and massive infrastructure, they’re going to take a “bottom up” approach and let local “influencers” (and others) in the local communities (not major metro areas) generate content.

The comment to this post is interesting:

I will open a bottle of Pinot over this one. To an online marketplace like ours that connects local repair shops and vehicle owners, this is the kind of model that keeps me up at night (drinking wine). I hope they stay on the east coast for a while.