Tuvel Communications Blog: Dissent is not a dirty word

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April 13, 2005

Dissent is not a dirty word

I am doing some research on corporate blogging for a new client and came across the following very good article from Amy Gahran. Amy makes many fine points- some more obvious than others.

I am discovering that it takes a special organization to lower their guard, enforce transparency and understand that the Internet is an interactive (vs broadcast) medium.

Among the tips that Amy offers up:

Don’t overlook the “obvious”
Tell stories
Keep track of internal discussions
Don’t just write about your organization
Be open to suggestions from anyone

More: Finding Content Pearls within Your Organization

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Posted by Mitch on April 13, 2005 03:43 PM | Permalink

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May 2011