Tuvel Communications Blog

April 29, 2005

Media Calculators

The Laredo Group, has Website Conversion Rate, Pay-Per-Click Advertising ROI, and E-Mail Marketing Calculators up on the website.  You can find these calculators out there but it's good to see them all in one place. Pay-Per-Clicks/PPC is especially helpful.

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April 25, 2005

Blogs Will Change Your Business

Blogs Will Change Your Business

Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up...or catch you later

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April 17, 2005

Word of Mouth Marketing Summit

Church of the Customer let others know about the Word of Mouth Marketing Assn.'s recent conference. Now, they're telling folks about WOMMA's roll-up of speakers and presentations up on the website.
 

In addition to headline speakers like Guy Kawasaki and Emanuel Rosen, WOMMA has posted Marci Hansen's PETA slide show that talks about it's offline 'Street Team' and Nate Mordo's UbiSoft presnetation on online communities.

All good stuff worth checking into as you have time.

 

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April 14, 2005

Dear Meetup Community

Dear Meetup Community,

We have some news to share that we don't think you're going to like. There's no point in dancing around it so here it is. Starting May 1st, every Meetup Group will have to pay a monthly fee. Read on for the details.

I am sure that the coming days will produce the reasons why Meetup feels it necessary to charge groups to cover costs but you have to admire the way they delivered this news...

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April 13, 2005

Dissent is not a dirty word

I am doing some research on corporate blogging for a new client and came across the following very good article from Amy Gahran. Amy makes many fine points- some more obvious than others.

I am discovering that it takes a special organization to lower their guard, enforce transparency and understand that the Internet is an interactive (vs broadcast) medium.

Among the tips that Amy offers up:

Don’t overlook the “obvious”
Tell stories
Keep track of internal discussions
Don’t just write about your organization
Be open to suggestions from anyone

More: Finding Content Pearls within Your Organization

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April 12, 2005

How To Measure A Blogger's Popularity And Reach

Steve Rubel points to a great post by Robin Good. Robin offers ways to determine how much of an influencer a blogger, or anyone else online for that matter, is. Robins list suggests that you check sources such as Technorati and Alexa. 

I would add a few ideas to the list:

In addition to Alexa, see who else links to them through Google or another search engine.

Check their advertising potential. If the blog has ads then they may have sizable traffic.

Check out their valuation on BlogShares.

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April 11, 2005

Cuban Tries to Score Online

The WashPost's Howard Kurtz has an interesting column on tech entrepreneur Mark Cuban. I've always admired liked the design of Cuban's blog. He also disproves conventional wisdom that blogging  has to be done in short bursts.   

Cuban Tries to Score Online

Billionaires can be bloggers, too. And if you're Mark Cuban, high-tech entrepreneur and basketball team owner, blogging enables you to communicate directly with the fans -- and slap some sportswriters with such labels as "the new moron in town."

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Flogging flogs

Shel Holtz pointed to FakeBlogsWiki, the wiki for fake blogs. One issue this brings up is that of best practices. The landscape is still a bit confusing with ghost writing and outsourcing blog functions but... experienced community builders can probably figure out the difference  between right and wrong pretty quickly. 

This site is a clearing house for information about 'flogs', or fake weblogs created by corporate marketing departments as lame marketing exercises.

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April 07, 2005

AMS Interactive becomes Acuity Media Group

Mark Dorf just wrote to say that his company AMS Interactive  has merged with longtime partner American Media Services to form Acuity Media Group.

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April 05, 2005

FOSE, the most comprehensive technology

FOSE, the most comprehensive technology event serving the government marketplace, is in Washington, DC this week. Tuvel, our communications firm, is doing more and more Government bidding so we'll attend.

A quick scan produced FOSE show news and press releases but I liked what Buzzing Byte had to say.

  

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April 04, 2005

Word of Mouth Marketing Association (WOMMA) conference (news & pointers)

Speaking of word of mouth, Scoble mentioned Brand Autopsy that has all kinds of good info. and pointers from last week's WOMMA conference including this list of resources from Rick Bruner.

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April 01, 2005

Firefox Thrives Among Bloggers

Firefox Thrives Among Bloggers (this comes from Steve Rubel)

Increasingly, users of blogs and tech-oriented sites are using Firefox. They're embracing Firefox at a far faster pace than Internet users more broadly.

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