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March 19, 2005
More PR Than No-Holds-Barred On Bosses' Corporate Blogs
The Washington Post says that company blogs have a long way to go. The Post also says that most CEO's 'don't get it' and try to use the blog as a repositioned press release. It sounds like corporate PR depts. also have a long way to go on the education curve...
The issue is still control with Corporate America, sometimes with good reason, unwilling to give it up.
More PR Than No-Holds-Barred On Bosses' Corporate Blogs (free reg req'd) Web logs -- or blogs -- started as a way to talk
about new technologies, vent about life and interact in a
no-holds-barred forum. Since blogs became the next big thing, an
increasing number of companies have come to see them as the next great
public relations vehicle -- a way for executives to demonstrate their
casual, interactive side. But, of course, the executives do nothing of the
sort. Their attempts at hip, guerrilla-style blogging are often pained
-- and painful.
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