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March 22, 2005
LISTSERV Choice Awards
disclaimer: L-Soft powers AdMarketing, and other Morino Institute lists that I'm involved with. I also like the company.
L-Soft, the email management list company, recently celebrated its 10th anniversary with the LISTSERV Choice Awards. The Awards recognized the "seven most interesting, creative and innovative LISTSERV e-mail lists in the world".
The award list is interesting. DorothyL: A Unique Community of Mystery Lovers won the The E-Mail Community Award Winner. The other study to check out is: E-Mail Marketing Award: Stockholm International Fairs.
"Today our database contains over half a million registered email addresses of visitors who receive their exhibition tickets and other information via the Internet," explains Kinna Jonsson, project manager at Stockholm International Fairs. "By using email we are able to deliver customized information and new services to optimize visitors' experiences."
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