Tuvel Communications Blog: Sign of the times?

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February 03, 2005

Sign of the times?

Penn Media recharacterized its 50 e-zine publications as blogs in hopes of attracting more advertising. Contracting with Pheedo to provide RSS and blog advertising services, Penn Media is moving from a push-only advertising model to incorporating "pull" content, such as syndicated feeds. The firm claims seven million subscribers.

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Posted by Mitch on February 3, 2005 10:33 PM | Permalink

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May 2011