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February 09, 2005

Examining the D.C. Examiner's Web Strategy

Those in the Washington, DC area have a new newspaper. The Examiner just began publishing.

Examining the D.C. Examiner's Web Strategy

So, what about its Web strategy? After all, media companies that don't integrate the print product with a cross-platform strategy are doomed to failure. Well, at this point, I'd say that the Examiner has a much better idea as to what it wants to do in print than it does online.

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Posted by Mitch on February 9, 2005 09:31 PM | Permalink

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