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February 04, 2005
Americans Geared Up for Super Bowl Ads, Not Game
This comes from today's Potomac Tech Wire:
o Survey: Americans Geared Up for Super Bowl Ads, Not Game
Reston, Va. -- More than half of the participants in a new
survey reported that their favorite aspect of the Super Bowl
is either the advertisements run during the game or spending
time with friends and family rather than the game itself,
according to a new report from comScoreQ2, the survey research
division of Reston-based comScore Networks. When asked
which company's ad they most looked forward to, the vast
majority of consumers chose Anheuser-Busch.
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