Tuvel Communications Blog: "the year in which we witnessed the beginning of a tipping point in advertising."

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January 19, 2005

"the year in which we witnessed the beginning of a tipping point in advertising."

Yahoo Profit Rises Dramatically (free sub. req'ed)

Yahoo Inc. yesterday reported hefty gains in revenue and profit for the fourth quarter and all of 2004, a period that Terry S. Semel, the company's chief executive, referred to as "the year in which we witnessed the beginning of a tipping point in advertising."

The surge in Yahoo profit, officials said, was largely attributable to dramatic increases in ad dollars spent by businesses selling products and promoting their images on the Internet, a sign of the increasingly mainstream nature of Internet advertising, both in the United States and abroad.