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January 07, 2005
The Word-of-Mouth Ethics Challenge
More on word of mouth marketing and pending Word of Mouth Marketing Association (WOMMA) ethics council guidelines. It'll be interesting to see how this plays out with the Viral and Buzz Marketing Association's Manifesto.
The Word-of-Mouth Ethics Challenge
Ironically,
the growing popularity of the new marketing techniques is one of the
dangers. Proving the old adage that no publicity is bad publicity,
BzzAgent reports receiving 250 inbound leads from potential clients and
sign-ups from about 5,000 new BzzAgents in the week after the Times
piece
ran.
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