Tuvel Communications Blog: Marketing's Flip Side: The 'Determined Detractor'

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December 27, 2004

Marketing's Flip Side: The 'Determined Detractor'

The buzz surrounding influencers isn't new but it seems that everyone from companies to political campaigns is trying to build a better mousetrap that can find and leverage the opinion leaders amongst us.

The New York Times > Business > Media & Advertising > Advertising: Marketing's Flip Side: The 'Determined Detractor'. (from Marketing~~Wonk~~Vox)

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Posted by Mitch on December 27, 2004 04:26 PM | Permalink

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May 2011