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December 24, 2004
Links matter
Last night, I checked my blog's referrer logs. Traffic is obviously light but I'm interested in how people find me (note to self: bloglines). In the referrals, I saw that someone had visited through a Google search on advertising. The actual search was on Cary Hatch advertising. Cary Hatch runs Washington, DC ad shop MDB Communications.
I wrote a short entry on Cary some time ago. Googling Cary's name + advertising now brings up my blog as the 1st search result, even before her own company! When I Google just Cary's name, my blog still appears in the Top 5 listings.
Searching Cary's company MDB Communications doesn't include the blog in search results, but I wonder what would happen to the listings if I did blog the company (vs the owner). I also wonder how much Cary paid to optimize her website and what their linking strategy is?
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Posted by Mitch on December 24, 2004 07:43 AM | Permalink
