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December 16, 2004
FREE metro rides
I was heading downtown for a morning meeting this week and took the Washington, DC metro. The turn styles were open and there was a bit of confusion. Seems that ING Direct picked up the tab for the morning commute (the 5:30a-9:30a shift).
As you departed the station, there were people greeters with ING direct marketing pieces waiting for you. I also saw promotions in Baltimore, Md. but not sure about the free train rides there...
Maybe this is Metro's attempt to make the Washington, DC system more 'rider friendly'? I wonder what the metrics for success are with a promotion like this? In any event, a nice touch.
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Posted by Mitch on December 16, 2004 04:43 PM | Permalink
