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July 03, 2004
Ready for Takeoff (washingtonpost.com)
Ready for Takeoff (washingtonpost.com)
Speaking about customer evangelists, Southwest Airlines is often mentioned as the 'fun airline'. We'll see what happens as more low cost airlines enter the market and the big guys reinvent themselves.
From the article: "As we looked into it, all of this was really pointing to the fact that this was an intelligent risk to take and exciting opportunity to put our brand out there where we might not normally be," Rutherford says.
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