Tuvel Communications Blog: July 2004 Archives

July 31, 2004

GedankenPundit

I'm working on a project that has me looking at other DC bloggers. I got taken off track and ended up reading this great post about Googling before job interviews.

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Posted by Mitch at 08:41 PM | Permalink | Comments (0) | TrackBacks (0)

balloon drops

TheBostonChannel.com - Democratic Convention 2004 - Thousands Of Balloons Prepped For DNC Finale

Did anyone catch the live TV profanity and network coverup surrounding the DNC Thursday night balloon drop? Well, here's an article written before the drop that wouldn't be noteworthy if the balloons actually dropped like they were supposed to!

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Posted by Mitch at 06:32 PM | Permalink | Comments (0) | TrackBacks (0)

DNC 2004 Weblogs: News Aggregator

Just in case you haven't had your fill of the Dems, here's a roll-up of convention blogs. (hat tip- Dave Stratton)

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Posted by Mitch at 06:24 PM | Permalink | TrackBacks (0)

July 29, 2004

iapps eNews: Mobilizing Supporters Online

The Internet Applications Group (iapps) asked me to create a "Top 10" list of tips for mobilizing online supporters. The list actually turned out to be a "Top 11" list and appears in their latest newsletter.

My next article: "How do you introduce yourself to someone that you don't know"...

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Posted by Mitch at 01:41 PM | Permalink | Comments (0) | TrackBacks (0)

July 27, 2004

washingtonpost.com - Best political blog contest, blogs about politics and elections, top bloggers

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Posted by Mitch at 07:32 PM | Permalink | Comments (0)

July 19, 2004

The Viral Marketing Myth

More bad press about Friendster's recent viral marketing attempt for the movie Anchorman. You can also read bad things about this campaign here.

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Posted by Mitch at 03:41 PM | Permalink | Comments (0) | TrackBacks (0)

July 18, 2004

Om Malik on Broadband: Blinkx and the Power of Blogging

More proof on the power of word of mouth. Here, blogger Malik met and blogged search agent company BlinkX. This led to 130,000 downloads (so far) and 5,000 links to the website. This activity in turn, led to coverage in The Guardian newpaper. (hat tip: Jeff Jarvis)

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Posted by Mitch at 10:58 AM | Permalink | Comments (0)

July 13, 2004

How to launch a corporate blog for a professional services organization - Global PR Blog Week 1.0

I haven't read this article yet but several (respected) bloggers are pointing to it so it must be good! This will actually come in handy for an event blog I'm proposing to a prof. services firm. Has anyone done an event blog before? (hat tip: Timothy Greenleaf)

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Posted by Mitch at 01:13 PM | Permalink | Comments (0)

July 08, 2004

Is that for me?

This comes from POTOMAC TECH WIRE
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o Survey: DC Cell Users Still Learning Etiquette

Washington, DC -- While the vast majority of wireless users in the DC area consider themselves polite when using their cell phones, they also say that other cell users have become more rude. According to a new survey by Sprint focused on wireless use and abuse in the DC area, 98% of respondents said that they are very or somewhat courteous when using wireless phones, while 81% said that people in general are less courteous today than they were five years ago.

Nationally, 62% percent of those surveyed said that they have felt uncomfortable overhearing wireless conversations in public, but only 40% admit they do this themselves "Wireless technology is booming so quickly and wireless phones have become so popular, the rules on wireless etiquette are still evolving," said Jacqueline Whitmore, the founder of The Protocol School of Palm Beach. The survey was conducted to coincide with National Cellphone Courtesy Month.
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Afer you read the survey, take the eit-quiz. I failed.

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Posted by Mitch at 05:28 PM | Permalink | Comments (0) | TrackBacks (0)

July 06, 2004

Behind the deal: How Advertising.com lured AOL bid

Behind the deal: How Advertising.com lured AOL bid - 2004-07-05 - Baltimore Business Journal

More on the AOL/Advertising.com deal... (hat tip: MarketingVOX)

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Posted by Mitch at 06:34 PM | Permalink | TrackBacks (0)

July 04, 2004

A Manifesto for Collaborative Tools

"This essay is a manifesto about software for collaboration -- why the world's future depends on it, why the current crop of tools isn't good enough, and what programmers can and must do about it. "

What caught my eye was the exposure given to Doug Engelbart, creater of the mouse and many other things. While at Netpreneur, we had the good fortune of bringing several Internet pioneers to Washington, DC. Among them was Mr. Engelbart. He is a remarkable man... This article also ties Engelbart into TrackBacks and Wikis.

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Posted by Mitch at 02:46 PM | Permalink | Comments (0) | TrackBacks (0)

'Nerd Values' Help Propel Tiny Craigslist Into Classifieds Threat

OJR article: 'Nerd Values' Help Propel Tiny Craigslist Into Classifieds Threat

Over the weekend, I finally read this piece on Craigslist that recently appeared in the Annenberg School for Communication's Online Journalism Review. In addition to Craig Newmark, several other good people are highlighted here. Among them are Howard Rheingold, Peter Krasilovsky, and Liddy Manson.

I got to know Craig when he participated in an AdMarketing discussion and shared community experiences from a somewhat personal perspective.

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Posted by Mitch at 01:08 PM | Permalink | Comments (0) | TrackBacks (0)

July 03, 2004

Ready for Takeoff (washingtonpost.com)

Speaking about customer evangelists, Southwest Airlines is often mentioned as the 'fun airline'. We'll see what happens as more low cost airlines enter the market and the big guys reinvent themselves.

From the article: "As we looked into it, all of this was really pointing to the fact that this was an intelligent risk to take and exciting opportunity to put our brand out there where we might not normally be," Rutherford says.

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Posted by Mitch at 01:37 PM | Permalink | Comments (0) | TrackBacks (0)

July 02, 2004

Congratulations are in order

reprinted from my post to the AdMarketing list

Hi everyone--

Ben McConnell and Jackie Huba, of Creating Customer Evangelists know like many of us that customers are one of the best sales or marketing forces a company can have. The trick is to turn best customers into evangelists and then leverage through word-of-mouth marketing.

Creating Customer Evangelists has just published "Testify!", a free ebook. The book profiles 18 organizations and their customer evangelism efforts. Two AdMarketers are featured in the book! Congratulations to Bloomberg Marketing and MarketingSherpa are in order! Mitch
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Posted by Mitch at 03:51 PM | Permalink | Comments (0) | TrackBacks (0)