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June 29, 2004
Older Airlines Embrace New Sales Tactics
Older Airlines Embrace New Sales Tactics (washingtonpost.com)
Like everyone else, I spend a fair amount of time chatting about 'integrated' marketing programs or those that include traditional and interactive tactics. Here's an article that talks about street tactics used by low cost airlines entering the Washington, DC market. Now, if the low cost guys would add viral marketing to the mix- then we'd have some excitement!
Interesting quote: "The low-fare carriers are forcing this change," said B. Ben Baldanza, US Airways' senior vice president of marketing and planning. "We need to not only tell people what we're doing but remind them that we're not the same company we were."
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Posted by Mitch on June 29, 2004 04:41 PM | Permalink
