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June 05, 2004
Komen Foundation | Message Boards
Today is the Race For The Cure walk/run in Washington, DC. Like last year, the weather isn't great. Thought I'd scan the organization's message boards to see what the chatter was, if others were also thinking of staying home or whatever.
The boards seem to be a great support mechanism for helping and healing. I was however surprised that there wasn't a local tie-in to the boards. Figured that I'd at least find a pointer to a local Yahoo, Google Group or something. This is probably a missed opportunity in terms of leveraging the organization's passionate supporters. If they organized supporters on a local level, they might see a lift in fundraising efforts.
I did some more looking and found local space on the site. Here, they take advantage of Kintera's nifty fundraising tools through story sharing. They could probably do more in the relationship building area though. A local tie-in might even get involved with or grow local Meetups.
Oh well, just thoughts on a rainy, Saturday morning.
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